Where’s the Beef? Is Your Company Brand Angus or Frozen Patty?

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Where I come from (Canada, Westside), we’re known for our beef.  We brag about the flavor, texture, and quality.  But guess what…there are still grades.  As much as we brag, not all of it is certifiable prime grade beef.  In fact, only 2% of beef is graded prime.  2%!  That’s it.

My question to you, the employer, is what grade do you think your company is?  I’m guessing not many
of you said the cutter or canner grades, huh?  I’m also guessing, though, that not many of you said the choice or select grades either.  Why?  Well, obviously, as an avid reader of FOT, you must be the prime grade!  But let’s imagine asking that question to all employers.  I’m going to guess that the overwhelming answer will be prime, even though, like actual beef, probably only 2% fall into this category.  I’m also going to guess that most employers, thinking they’re prime grade, will also be demanding prime grade candidates.

Figures…

Don’t get me wrong.  I’m not saying your company is the unwanted leftovers that often find their way into our hamburgers.  What I’m saying is, as a third party recruiter, I see it time and time again where company expectations for who they want to join their team are not in line at all with what they have to offer.  Realistically, if you’re prime grade, you’re going to attract (and retain) prime grade employees.  If you’re select grade, well, chances are it’s going to be pretty tough to convince the prime employees to leave their flavorful and delicious prime homes.

So what determines grade?  As I’m sure you’ve heard before, it’s not just salary.  That’s only one small piece of the (Shepherd’s) pie.  It is culture, leadership, growth potential, social responsibility, customer perception…everything!  And that ‘everything’ you promise and promote in your recruiting efforts better be reality, or those prime candidates will be quickly asking, “Where’s the Beef?”

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Christine LeLacheur is a Branch Manager for Executrade in Calgary, specializing in placements in the booming energy industry. Don't blame her for the price of gas, and don't blame her for that crappy hamburger you had at noon - haven't you read "The Jungle" by Upton Sinclair? C'mon!!

3 Comments

  1. Jessica Lee says:

    just wondering… as a 3rd party recruiter, you’re working with corporate recruiters/HR people/organizations that can’t fill a req on their own (hence they’ve called you up)… which to me screams incompetency that they have to reach to the outside for help… so isn’t it only natural that the company’s expectations are not in alignment with what they have to offer?
    prime grade orgs that can attract and retain prime grade employees hopefully also have prime grade corporate recruiters and HR rockstars who know how to get the job done on their own.
    i’m just sayin’…

    Reply
  2. Kelly Dingee says:

    It’s all about the hook-up – networking to that Top Grade – myself, I’m all about the “family connection” that’s the BD Mgr for major ag/beef company in the US. Once you have top grade there’s no going back!
    Same goes for top grade companies – it’s the full package – for me the work environment, benefits, cool stuff (that pc/laptop/blackberry deal) and the pay. Notice pay is last? Money can only make someone so happy – it’s the full package that’s going to keep them happy, productive and loyal.

    Reply
  3. BoothLauri25 says:

    If you’re in a not good position and have got no cash to go out from that point, you would require to receive the mortgage loans. Because that would help you for sure. I get small business loan every single year and feel myself OK because of it.

    Reply

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