New Recruiting Campaign – Keyword “Google Killer”….

WOW – I love it when a company is in a competitive situation, and lets it all hang out, even withMicrosoft_ad something as image restricted as the recruiting process.

What’s gotten me thinking about this?  This freaking cool ad from the Euros within Microsoft, as reported from Valleywag:

"After more than a decade of trans-Atlantic antitrust scrutiny, one would think Microsoft would be, oh, I don’t know, subtle about its ambitions to destroy a competitor. Someone in Microsoft’s European HR offices didn’t get the message. A poster advertising jobs at Microsoft Europe lists, among other qualities it’s looking for in candidates, the ability to be a "Google killer."

Decent point about the past Anti-trust woes at Microsoft.  But once I get past that (after all, that’s not my issue), the fact remains that I love two things about this ad:

1.  The fact that a company is in a competitive situation and puts "<fill in the blank> Killer" as a tag.  Imagine Pepsi/Coke, CNN/Fox News or Hatfield/McCoy, and it just fits.

2.  The whole concept of the tag cloud for an ad is HYPED.  Get me some of that, and get me some of that, right now.  Who else loves that?  Am I alone in my pandering?

$50 Bonus for the first member of FOT that revamps their careers site to Tag Clouds. I’m talking cash money here, people.  None of that "this counter check is good, I promise" crap I pulled on you last week…

Michael Wolfe – Are you listening?  You might get the Source equivalent of the Nobel Prize for pulling this off.  No pressure – I’m sure Taleo Business Edition has the flexibility to do this…

FOT Background Check

Kris Dunn
 Kris Dunn is Chief Human Resources Officer at Kinetix and a blogger at The HR Capitalist and the Founder and Executive Editor of Fistful of Talent. That makes him a career VP of HR, a blogger, a dad and a hoops junkie, the order of which changes based on his mood. Tweet him @kris_dunn. Oh, and in case you hadn't heard the good word, he's also jumped into the RPO game as part owner of a rising shop out of ATL, Kinetix. Not your mama's recruiting process outsourcing, that's for sure... check 'em out.

7 Comments

  1. No way to do it in Taleo…even the business edition…so I thought I would hit my own personal blog first…any $$$ for that?

  2. Jessica Lee says:

    i’m sorry… but i don’t get clouds. i mean i get them, i understand what they are… but i don’t get what the big deal is. am i the only one?
    i like the google killer reference though – relentless in their pursuit to stay top dog. i’ve got to have respect to the big MS for that.

  3. msft is always on the cutting edge. yes – it is true. billg’s bank account proves it.
    clouds are amazing — especially when you incorporate them into your crm as a visual representation of your pipeline (based on tagging your candidates).
    Jer

  4. KD says:

    Jer –
    Who are you? Give us more background info, you need to hang out here more often.
    Also, where can I get me some of that ATS/CRM cloud action?
    KD

  5. KD says:

    Jer –
    Who are you? Give us more background info, you need to hang out here more often.
    Also, where can I get me some of that ATS/CRM cloud action?
    KD

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