Implementing Social Media In Your Organization – A Twitter UnPanel…

I am beginning to believe that one of the biggest factors in using social media successfully is simply the willingness to jump in and play. You’re reading the Fistful of Talent blog – so that’s a good first step. Another step forward? Come and play with me tomorrow via Twitter! At 12pm EST, I’ll be moderating an UnPanel via Twitter through hashtagsocialmedia.com and we’ll be focusing on actionable steps to implement social media tools within your organization – whether it’s to recruit, build your employment brand, or facilitate greater internal communication.

Here’s the idea behind using Twitter and this UnPanel… You’ve probably attended a conference beforeHtsm-5001 and realized that it’s the wisdom of the crowd that often makes the experience rich. You share with the people around you, regardless the topic, and learn from the real experts – actual practitioners. And the UnPanel plays into that same notion by cultivating ideas from the experiences of participants – just via Twitter though – to create true value, and actionable steps for everyone. We all talk a lot about social media, and there’s endless analysis… but our goal through this one hour UnPanel will be to share practical steps for creating a culture that’s ripe for social media.

All you need to do to jump in on the action? Click here to join the event and watch as the discussion unfolds. You can watch from the sidelines as the tweets start flowing, or you can join in by making a comment or asking a question – just don’t forget to include the hashtag “#social media.” Afterward, the guys behind hastagsocialmedia.com will post an event summary which will be archived.

So here’s what we’ll be tweeting about – and don’t forget, you’ll be the ones who actually make this work -

  • To create an organizational culture that is ripe for and adopts social media, how are you addressing the digital divide with both employees and customers/clients?
  • In the social enterprise, what are the skill sets, attributes and values that your employees must embrace?
  • What items are needed to create an action plan to adapt your corporate culture for social media? Who needs to be involved in decision making?

And that’s pretty much it! Want to learn more? Want to add your thoughts? Join in with me on this little experiment. Hope to see you there.

FOT Background Check

Jessica Lee
Jessica Lee is director of digital talent strategy for Marriott International. In this newly minted role, she leads their talent related digital and social media efforts for the Marriott International family of brands... which means she blogs, tweets and plays on Facebook all day. Kind of. In what she'll quickly tell you is her dream job, JLee is working to differentiate and position Marriott to most effectively optimize innovative technologies to address the brand's business needs in the talent space.  Check out the baseline of what Marriott has done on Facebook, or in this profile via Fortune Magazine in which they are called out as a social media star. Pretty freaking cool what they've done already... and she'll work to take it even further to the next level. Don't be fooled by that fancy pants digital stuff though, she's still an everyday HR gal in the trenches at the core. SPHR certified, a decade or so into trench HR life... she can whip up a corrective action plan or source for your purple squirrel in a heartbeat. Talk to Jessica via EmailLinkedInTwitter or Facebook... See Jessica's riffs and rants on Fistful of Talent here...

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