I'm slowly getting drawn by the need, no the pull, of ramping up our employment brand via video. But what draws me to the medium isn't the opportunity to pull all of our employees together for the old company son; it's the opportunity to be a little snarky/tongue in cheek and give candidates a "wink," via video, that it's going to be OK to have some fun at our company.
Case in point – these Vitamin Water videos that were shot with spokesperson, Steve Nash. I've read that these were not shot as commercials, but rather as employment brand videos to have a little fun with employees, and market the accessibility of Nash as part of the Vitamin Water team. Take a look at these videos and I'll see you after the jump (email subscribers, click through, you don't want to miss these videos of Nash razzing Vitamin Water employees):
steve nash “the spokesman” – the office from Bill Connely on Vimeo.
steve nash “the spokesman” – training from Bill Connely on Vimeo.
steve nash “the spokesman” – photo shoot from Bill Connely on Vimeo.
The first one's the best from an employment branding standpoint. I'm thinking about grabbing Al from accounting and making him the "spokesperson" for DAXKO. I can see us doing something with the second one, maybe following one of our inactive developers around to see how he trains during the week (video games, run to Taco Bell in the afternoon, etc.). The last one has a Zoolander feel, so you'd need the right employee for that one.
The possibilities are endless. What am I (and you) waiting for? All things being equal, would you rather go to work for Serious Inc., or would you rather work for a company that openly makes fun of itself?
Nice 'Stache…
Kris, what a fanastic way to build a great employer brand! I’m definitely book marking these for later use and idea mining. And to answer your rhetorical question, obviously the company that pokes fun at itself!
- Chris