Funny thing, feedback. In the sound amplification context, feedback is generally an unpleasant experience, especially for the listeners. The high-pitched kind often causes ear pain and horrendous headaches, not to mention sending every canine within a ten mile radius howling. The low-pitched kind makes the walls, floor, and rib cage vibrate (a lot like living in California, actually). In any case, most of us don’t enjoy being subject to that kind of feedback. And truthfully, I don’t think many performers like subjecting listeners to it, either, unless they are deaf, sadistic, or so absorbed in their own personal experiences that they have little awareness of the impact on the listener.
Now, let’s talk about feedback in the work sense. Most of your workforce think of “feedback” as negative, so it’s unpleasant (positive feedback usually is considered praise, right?). It can be downright painful, depending on how much the feedback contradicts one’s self-image. And often, the feedback providers (bosses, co-workers, clients) don’t like giving it (again, differentiating between positive feedback = praise vs. negative feedback = criticism). Most don’t like being the source of others’ pain and discomfort (unless they are insensitive, sadistic, unaware… see above). Many are afraid of the recipient’s potential reaction (think dogs howling and growling or glass shattering). Many try to get themselves through it by convincing themselves that intentions are good. However, impact trumps intent – always. If the recipient negatively experiences the feedback, they aren’t going to care a wit about the giver’s intentions.
This begs the question: can feedback ever be a positive experience? I’ve heard professional coaches and org development peeps say (okay, I may have said it myself when I was an internal OD consultant) that feedback is a “gift” and should be received as such. I now tend to think of it more like going to the dentist: necessary for health, but not really enjoyable. That being said, there are tricks to making feedback easier to give and to hear. Pass this on to the people managers in your organization -
- Stick to observations (I saw…, I heard…, I read…) and be descriptive of the other’s behavior about which you are providing feedback. Example: I heard you say to your employee / co-worker that Jane isn’t pulling her weight. Using observation helps put the feedback in the realm of reality and fact, and therefore is less likely to be taken personally.
- Be as specific as possible in describing what was seen, heard or read. Example: During the meeting with the leadership team, I saw you roll your eyes when George pushed back on your proposal for unlimited sick days. Specificity gives a concrete behavioral example that can then be thought about and changed in the future.
- Avoid using heavily charged words that generally elicit negative emotions. Examples are: arrogant, rude, insecure, unprofessional etc. Example: You came across as arrogant during that presentation. First, these are judgments, not observations. Second, if that’s the extent of the feedback, there is absolutely nothing the recipient can do with it, other than feel badly about it and likely to not want to engage in a similar presentation anytime soon. A behavior can be construed by others as unprofessional or arrogant, but to effect behavior change, it is critical to know what the behavior was, not just how it was perceived.
- Avoid euphemisms that take the place of simple description. I was once told that I “sold beyond the close”. Given that I’m not a sales person, I had no clue what this meant. When I pushed for a description of specific behaviors, the giver couldn’t give them to me. Therefore, the feedback, though well-intended, was not very useful.
There is a slew of behavioral psychology, organization psychology, and organization behavior research that discusses the ins, out, ups, downs, and roundabouts of feedback, and if the topic is of interest to you from those perspectives, I am happy to provide some references. Most people though? They just want to give feedback in a way that inflicts as little distress and pain as possible, and employees really just want to hear feedback that is constructive and empowering. Both are possible. Just like it is possible to have a less-than-awful trip to the dentist.




Good and helpful. I suggest two additional things to people in my classes and in my Working Supervisor’s Support Kit ( http://www.threestarleadership.com/supervisorsupportkit/ ).
Leave the adjectives at home. Follow the Joe Friday Rule: just the facts. Rather than attempt to remember which words are “loaded,” just remember to leave out the adjectives and you’ll get the same result.
It’s not always possible to observe the things you need to talk to a team member about. And, even if you do witness an action, you may not understand the context. So follow the rule of the Three W’s
What – This is what we’re talking about. No adjectives!
Why – This is why it’s important.
Wait – Be quiet. Shut up. Wait for your team member to talk next. Wait as long as it takes, even when that’s uncomfortable. That way if there’s anything you’ve missed or gotten wrong you’ll hear it and you’ll be ready for a helpful conversation.
Great post. I agree with the comment above that practicing active listening is very important when giving feedback. Be specific, non-judgemental, and straightforward. And then, stop talking and listen!
I’m glad you didn’t mention the sandwich method! (Good Feedback, Bad Feedback, Good Feedback – to soften the blow).
The most important aspect of good feedback, I think, is telling someone what to do differently next time. Without the coaching aspect, feedback is worthless.
Cheers!
Chris
Good recap of giving helpful feedback. Listening to what is being said back in words or body language is critical as well. Specificity in the feedback is critical to getting a new result.
Teresa
http://www.dailyvoicemaildealio.com
Your virtual retail coach!
Great post, useful info, especially the 3W’s; I will be able to use this information. Another suggestion which may halp increase the recipient’s receptivity to the message – start with a positive acknowledgement, rather than starting directly with the negatives.
Hi Suzanne, good and practical suggestions on improving giving feedback.
Feedback is a two-way process and much easier if the employee actually asks for it.
Creating a feedback culture is important, as it encourages open and honest discussion that is timely, rather than linking it to the formal performance review process.
Giving positive feedback is both motivating and a good place to start, as highlighted by Julia. Too many people are quick to point out gaps but struggle to find something positive. And quite a few commentators have already highlighted the need to listen, as the way to recipient reflects on the feedback is as important as giving it.
Adopting a coaching approach is particularly helpful as it gives the recipient something to take away. I also encourage managers to follow-up a few weeks later and to highlight any improvement or progress.
Make sure people aren’t stealing your work.
http://michaeljroman.tumblr.com/post/556123525/regarding-feedback
Hey John Doe:
Thanks for the tip to the cut and paste job that happened at the following link:
http://michaeljroman.tumblr.com/post/556123525/regarding-feedback
FOT Readers: I’ve asked the author of the blog that appears in the link above to remove Suzanne’s FOT content from his blog. All you have to do is check out the date stamps (Suzanne originally posted this work the week of 4/19, he posted it on 4/29) to know who the original author is – Suzanne.
We like Suzanne’s work as much as that guy does – but we’d always give her credit…
KD
I think your tips for sticking to observations and avoiding jargon when giving face to face, or 360 Reply
Not sure what happened to my last post – I will try again!
I think your tips for sticking to observations and avoiding jargon are excellent. They apply equally well to face to face feedback or to Reply
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