In March 2009, I was inspired to write about developing my own “personal social media policy.” You can find it here on FOT.
I’ve met a lot of HR folks over the last few years, and most of them have been in agreement with that personal policy I wrote. Facebook is for friends. LinkedIn for business. Twitter bridges the gap between both.
Times have changed though and so have I. I’m opening up Facebook to business connections.
What clinched it for me? A few things in the last month.
First, I found some people I really enjoy reading and exchanging commentary with connected to me on Facebook this week. Scott Gordon (some may know him as the Anti Pimp) and Andy Headworth (Sirona Says). Never met either face to face, but Scott is the person who told me to go read Groundswell a couple of years back and that made a huge impact on how I approach Social Media as part of my sourcing life. He’s also got a panel up for SXSW, check that out here and vote. Andy Headworth? Well, he’s just brilliant. If you aren’t reading his blog, you should.
And then the “TTCers” found me. I worked for this really fun telecom company in the mid-late 90′s. If you have ever heard me wax on about getting my start in sourcing, it was at this company. Our former VP of HR started a fan page for alum of the company and I’m getting connected to all these people I haven’t heard from in years… and it’s pretty awesome. I think of all of them fondly and would help them in a heartbeat find a new gig.
But what really made me say, okay, I’ll accept all these business peeps on Facebook? SimplyHired. Have you looked at it lately? A while ago, they instituted a LinkedIn button. It use to be hidden under their “more” options, but now it has a prominent display at the top of your job search results. So if I run a search for a recruiting job and connect my LinkedIn network I can quickly see who I “know” at all of the companies that return posting results. And guess what? Now there’s a Facebook button. I really love that. Because I’ve got my Friend and Family network plus some business connections working on Facebook so that may give me different reach than I had before just using LinkedIn.
If you go this route, and open up your Facebook to business connections, check out the privacy features and use them. Determine what you’ll share and what you won’t. It’s okay to live authentically online and let people see into your life, but protect what needs to be protected.