Quit with the Social Vomiting – Think Quality…

Kathy Rapp Culture, Kathy Rapp, Personal Brand, Social Media, Social Recruiting

I put mascara on for the first time in 3 months today. The female readers will no doubt understand the significance of that statement. For my male readers, suffice it to say, if a woman doesn’t have to put on and take off mascara it’s HUGE.

What does this have to do with Talent Management?  Nothing really, but I wanted you to know why I’ve not been around lately. Approximately 3 months ago, I had a baby girl and took maternity leave from FOT as I didn’t think anyone would benefit from sleep-deprived rants. Now that I’m putting on mascara and making it out of the house, I figured it was time to get back into the game.

The time away has given me an interesting perspective on the world of social networking. I spent more time than ever before on Twitter, Facebook and LinkedIn because I could multitask with my iPhone while feeding a baby at 3am! Because of this, I made an observation that really hit home:

Quality vs. Quantity RULES!

I can’t tell you how many people I’ve now hidden or turned-off because of the immense amount of social vomiting they do on a daily basis. You know what I’m talking about. There were those who continuously self-promote; those who posted every semi-humorous you-tube video of commercials, bands or cats; or those who simply retweeted everything they could without a single comment as to why I should take time to click on the link. On the flip side were people who were extremely thoughtful in their posts, blogs or commentary. Those who produced informative reads or insights that made me want to learn more. I really, really came to appreciate the QUALITY of the communication.

When you are trying to establish your personal brand, company presence, networking reach or just responding to a post, remember quality over quantity. While I may know your name because of the number of tweets you are tied to, if I associate your name with “annoying” I doubt it is the message you want to deliver. An example of a company that gets the quality concept: HomeAway. Two years ago they jumped off a big cliff and produced a Super Bowl ad with the much talked about return of Clark and the Griswold family. This year, it was the introduction of the Ministry of Detourism. They’ve tiptoed into other social media realms, and as such whenever I see the clever blue birdhouse, I tend to read what has been posted. Excellent example of company branding that emphasizes quality communication over quantity, which also happens to be one of the concepts they are selling to their customers.

As I fretted about leaving my newborn and whether going back to work made me a horrible mom, I had to remind myself of the revelation. The quality time I spend with her really is just as, if not more, important as how often I’m in front of her. Make the time you are in social networking land impactful, quit the social hurling and go spend time with those who are important to you!