My boss was stunned recently because while we were reviewing candidates (online of course because that’s the perk of being virtual) he saw the number of messages I have in my LinkedIn mailbox. It was at 179. I told him to relax, it’d been at 254 when I started the day and I was weeding through them all…slowly but surely.
When it comes to LinkedIn I own that I am a connection ho. Yes. Exactly what I said. There’s a group of people that you can just tell mean to do harm and I don’t connect with them (i.e. they have different names but all use the same stock photo…OR you get 100 connection requests from Phoenix in the same day)- but everyone else – it’s a free for all. I need the connections to do my job. I do not want to hear any of that goofy spiel about knowing your network, I am a sourcer and I am supposed to network. I know who I know and I know there’s millions out there that I may need to know depending on the opportunity available. I have had this discussion with multiple people more times than I can count, especially when they get miffed by someone not writing a nice note about why they should connect. Who cares? The connection is money. Money!
I do prioritize, I connect with people in DC Metro, the Eastern seaboard and the United States before I consider Australia. No offense Australia, but I don’t have any clients or potential candidates there.
But for the love of God, once we are connected in our faux acquaintance status, if you are emailing me on LinkedIn or otherwise…
It’s a two second deal. How do I know? I email people all damn day. It’s exhausting, between personal and professional. But whenever I email a candidate about an opportunity, I always, always use their name. I never send the same message to a multi person distribution list – y’all are special to me and I’m really not communicating that if I don’t use your name. If you don’t use my name, well, I think a little less of you. First impressions matter.
That rule doesn’t appear to work both ways. Not with candidates that send me a generic message that they send to every other recruiter that starts with “Hello” and just “Hello”. I’m okay with generic content, we all have time constraints, but it’s two seconds to write “Hello Kelly”.
That rule also doesn’t seem to apply to vendors who think it’s okay to lump me in with all their other potential clients.
So, want to do business? Got a product you’re pushing? Find a job? Network to one of my counterparts?
Say my name. Dear Kelly, Hi Kelly, Hey Kel….they all work wonders.