Paul Hebert asks Is Corporate Culture Change Hard Because We’re Hard-Wired To Be Stubborn?

Paul Hebert is the Vice President of Solution Design at Symbolist. Paul’s mission is to humanize the business relationships needed to drive greater employee, channel and customer loyalty. His is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. He is currently working to combine 1,000 posts on influencing behavior at his old site: http://www.i2i-align.com with his new team at Symbolist: http://symbolist.com. Paul is a recognized authority on incentives and performance motivation. Want to know what’s going to motivate your people to perform at their best and impact the bottom line? Want to know whether your service award program really means anything at all? And are there psychological principles that drive your employees’ behavior? Paul’s your guy… unless you fervently bow down to Maslow.