Outcome-based incentives may backfire when you use them on “new” behaviors.
Often we have a new system we want people to use. We have a new product we want people to sell. We have a new process we want people to adopt. And just as often we put an incentive in place to get people to do those “new” behaviors faster. Why not? We want them to jump in and try it and we reward them for doing so.
But… if we only measure and reward successful outcomes –we may be leaving a lot of motivation on the table and actually hurt our efforts to change behavior.
Read the whole post over at Paul Hebert’s I-2-I (an FOT contributor blog)