What Are We Doing, Really?

brain

As did several other FOT’ers (e.g., William Tincup, Tim Sackett, Steve Boese and Kris Dunn – those were the folks I saw – if you were there and I didn’t see you… oops), I attended the HRevolution and HR Technology Conferences in Chicago last week.  I had a lot of fun.  I saw old friends, made new ones, spoke to industry luminaries whom I admire, and otherwise enjoyed learning new things.

There were really good small group discussions at HRevolution.  There were thought-provoking panels on analytics, enterprise social, and mobility at HR Tech.  There were almost 300 vendors on the Expo floor, and a couple others who managed to capture my attention, even without flashy booths and swag.  There were a lot of parties with free-flowing food and beverages.  There was just… a lot of stuff being shown, talked about, hailed as the next great thing for HR practitioners, workforces, and businesses.  And yet, for all the technology, the conversations, the panels, the… STUFF, I still came away with the same question I always come away with:  even with all this STUFF, why is HR still often missing the mark in really driving business outcomes?

Two experiences have me thinking about this question even more intensely than the usual post-conference brainfuzz.  The first was the last HR Tech session I attended, a presentation on HR and social from Yvette Cameron (Twitter handle: @YvetteCameron) of Constellation Research.  During her discussion, Yvette made a quiet comment that struck me like a speeding BART train:  HR technologies, generally speaking, do not enable or help everyday employees to get work done.  In many cases, HR technologies (and processes) add work that isn’t deemed valuable or useful by those outside of HR.  Okay…..  thinking about that, it makes sense (the recovering OD practitioner in me squirms uncomfortably).

The second experience was reading a blog by Alan Collins over at Success in HR called 18 Things I Wish We Would STOP Doing in Human Resources….  Number two on Alan’s list caught my eye:

“2. Let’s stop cutting the “workers” before cutting the “work itself” and then pretending we’ve improved productivity. Sure, it looks great on the P&L. Wall Street loves it. But have we really improved the organization when 30 “survivors” are doing the work that 50 FTE’s used to do and are suffering in silence and so frustrated they’re suicidal.”

My interpretation of this rant:  HR is culpable in more ways than one in preventing employees from getting good, valuable work done.  Not only do we add work (even if it is enabled with technologies), we then don’t take work

away, even when we often help shrink the number of people within the organization expected to do the work (including our HR brethren).

Okay, so, these two points have me really thinking.  For so long now, we have been working hard to prove the value of the HR function, processes, information, and technologies to the business.  In some cases, business leaders understand, buy into, and incorporate the value into the organization.  But in so many organizations, across so many industries, this still has not happened.  And maybe, just maybe, the reason why is because, in many cases, we still push HR OUT, instead of bringing the BUSINESS IN.  We still focus too much on grand programs, rather than focused solutions to business problems – current and future.  We want business leaders to undertake integrated, end-to-end talent management, when the truly value-adding talent solutions need to be focused on specific challenges and opportunities.  We implement integrated or unified HCM technologies with “actionable analytics” and social collaboration mechanisms built in, and in getting managers and employees to use them, we think we’re empowering the organization with workforce and talent data to make decisions.  Maybe the value isn’t in having data at the fingertips, but instead in pulling data to illustrate a specific problem and then model several potential solutions.

With my latest job shift, I’ve had the opportunity to work with non-HR functions more, and I am learning that IT, marketing, sales, operations, R&D, etc., just flat out expect that they will have data about their people (whether HR provides it or not – they get it somewhere).  They expect that they will review performance in ways that make sense to their function and their goals (whether it is an HR-initiated and authored process or not).  What they need are thought partners, co-strategists, and agile teammates to help them understand a problem or an opportunity, to pinpoint the behavioral aspects of it, and devise a few solution options that are a) executable, and b) as painless as possible.

I am sure that many HR practitioners, especially those that read FOT, will argue that they do that, and I have no doubt that they do in some fashion.   My question are these:  are we able to be thought-partners, co-strategists and agile teammates working on solutions to problems, without adding unnecessary work to our leaders’ and employees’ plates?  Or do we think we’re adding value because we’re adding work steps?  Or do we believe that the work steps we propose to add are value-added, and it’s the others that don’t get it?  These questions are keeping me up nights now.  Because I want to add value to an organization, not just more work.

zp8497586rq

FOT Background Check

Suzanne Rumsey
Suzanne Rumsey is a Consultant with Slalom Consulting, helping organizations be more strategic and effective in leveraging their talent to achieve whatever business objectives they have. She knows talent management systems (thanks to a stint at Knowledge Infusion), organization and leadership development, and, on occasion, change management stuff. Thanks to many years as an internal HR pro Boeing and Health Net, she's got a pretty good perspective on the talent and organization effectiveness thing… which means she really knows what she’s talking about and has the actual experiences under her belt to back it up and give you advice. Now that’s the kind of consultant we really like.

4 Comments

  1. laurie says:

    Maybe HR can’t drive business outcomes.

    Maybe it’s as simple as that.

  2. Ben Martinez says:

    Lots of cool HR Tech stuff out there Suzanne. Nice to meet you in IRL (that means In Real Life laurie)…haha.

    Regarding business outcomes…Start with WHY (i.e., business outcome) you need it. HOW you going to use it. Then WHAT technolgoy you are going to buy. Many of the vendors start with the what. They do not tell us why we need it. An HR Pro or non-HR Pro should get the why part down first…then work on the other stuff. This concept and thinking will be foreign too many. Will feel like you are going too slow…

  3. Kes says:

    You made a great point in this discussion: “Maybe the value isn’t in having data at the fingertips, but instead in pulling data to illustrate a specific problem and then model several potential solutions.” If your company is pulling its time and resources into creating research and data, you have to analyze and use it to your advantage. If this isn’t happening, what are we doing in HR? Not adding value, as you mentioned, that’s for sure.

  4. You can sleep soundly Suzanne, because we can answer “Yes” to the first of the three questions in your last paragraph. And @laurie: Ouch! NOT TRUE.

    Unfortunately, it’s the way most HR people are trained and expect to behave–which is just as bad as the fact that it’s how other departments expect HR to behave. Fulfill a bunch of compliance stuff and make sure someone read the employee manual. Throw in a little payroll. Then, if you’re tech-minded, you add the issues Suzanne brings up: fill in this survey, type into Chatter, participate in…

    How does any of that fulfill the promise of why companies created HR departments in the first place?

    I was just typing about how I believe tech is saving HR over on Steve’s blog. Tech should enable HR to return to cultural strategy and employee satisfaction. Face-to-face people work (management on the one hand, employees on the other), armed with the data we’ve collected to show that this or that action (or inaction) had a concrete impact on revenues. Not just “productivity”, but $s.

    For example: @laurie: Did you know that companies with the highest racial diversity have revenues up to 15 times those of companies with the lowest? Putting this into effect, and monitoring it, keeping the proper records, measuring employee productivity vs. the recruiting sources they came from, etc. is some serious HR work. Automating some of it and outsourcing other bits via technology makes it manageable. The data, when you can show those revenue improvements tracking to your diversity initiatives, can help your executives sit up when you present to them.

    As Suzanne illustrates, though, there would be a specific goal for such an initiative. I like what Ben and Kes have to say about it. Even with data and having identified an area to work in, you still need to figure out “the next step,” which must be something simple enough to go onto a to-do list and be checked off when finished. (Let’s admit it: We all have to-do items where we’ll never know if we’ve finished the task.)

    Back to Suzanne’s question: That tech should be HR’s tools, not our masters. Strategize first with department heads when you can. Help identify places of improvement when you can’t strategize first. Use your HR and “people” expertise to identify roadblocks to corporate strategy as it relates to personnel and offer possible solutions. This may include pushing back against cuts in headcount. Then track that personnel activity for ROI.

Comments are now closed for this article.