Paul Hebert Asks Should You Care Whether Employee Engagement Drives ROI? Maybe Not.

Okay – the headline is a bit controversial – but hey – I’m want people to click and view and ultimately comment so why not.  Maybe I need to put a number in there – like do a “The #1 Reason You Shouldn’t Care Whether Employee Engagement Has an ROI.”

Is that better?  SEO gurus would probably say yes.

But here’s my question for today and I would like some input if you have some…

Read the whole post over at Symbolist (an FOT contributor blog). 

FOT Background Check

Paul Hebert
Paul Hebert is the Senior Director of Solutions Architecture at Creative Group Inc and a writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. Over the course of his career, Paul has worked closely with clients to design influence, marketing, motivation, incentive, loyalty, recognition and reward programs to increase effectiveness and reduce costs. Paul is a recognized authority on incentives and performance motivation. Want to know what’s going to motivate your people to perform at their best and impact the bottom line? Want to know whether your service award program really means anything at all? Curious what psychological principles drive sales behavior? Paul’s your guy… unless you fervently bow down to Maslow. Check out his personal blog at "What Is Paul Thinking?" when you're tired of his FOT rants.


  1. Shanon Wynonna says:

    Perhaps SEO gurus would agree to that line for the way the words are placed and chosen, but an a recruiter would most likely think twice before giving his vote. ROI is a big challenge for HR specialists, maybe even bigger than it is in other sectors. They have to prove the department’s not simply throwing money away when hiring new employees while keeping this in the Human resources field and furthermore deal with the consequences when the employees leave, while trying to avoid a Leninist statistics.

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