John Whitaker says Baby Got Back

John Whitaker John Whitaker, Worldwide FOT

What about your back-end?

Excuse ME???

No, not that backend… I’m talking marketing life-cycle backend. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage? What is your strategy for keeping a brand profitable in the mature stage?

What if your “product” is you?

Read the whole post over at HRHardball (an FOT contributor blog). 


John Whitaker

“Whit” is an HR Business Strategist and Staffing Professional: he primarily works in the healthcare industry, because… healthcare. A Texan, he tends to amuse us (okay, he amuses himself) with colloquialisms and a cowboy’s view on our industry. John honed his HR chops at Alcon Laboratories and CVS Caremark before starting HR Hardball™ in 2010. He currently hangs his sombrero at DentalOne Partners where he has been fortunate enough to lead a world-class team of recruiting professionals. You can email Whit, find him on LinkedIn, or read more of his brain-droppings at