What’s The Biggest Challenge HR Faces In 2016?

Is there just one challenge for HR in 2016? I was asked that in a recent interview, which was really a speaker audition. In my mind, right now, there’s a disconnect. It seems like our profession is all over the place. And no one is really reining it into a holistic focus.

I spoke to the HR Pros attending the Advanced Employment Issues Symposium in Vegas last month, and it was incredibly apparent the struggle is real. I was the “fun” speaker at this shindig… talking about the awesomeness of digital recruitment and engagement. The awesomeness of digital recruitment and engagement is not happening in your average HR department. There.is.no.time. The idea of sitting down and creating a campaign for a job or their employer brand, the idea of proactively sourcing versus using the old post-and-pray model? The idea of even creating a minimalist LinkedIn profile to facilitate engagement and create their place in the internet sandbox? Those are the lowest rungs of the AEIS’ attendees priority ladder.

It’s not just AEIS either. What sourcer was not excited to see sourcing get it’s foothold in November’s HR Magazine? It wasn’t really a foothold, maybe just a toehold because—guess what—sourcing is not even on the SHRM 2016 Annual Conference agenda! And there are two (yes that’s two) sessions on recruiting. Four days of conference, two sessions on recruiting. Oh, my. No one is talking to HR generalists about how to realistically integrate sourcing and engagement into their day. It’s a blip on their radar. They can go to SourceCon, which is really fabulous for SourceCon, but it would be amazing for the true blue HR Conferences to offer up the opportunity to show how to successfully integrate all facets of the profession for a Generalist.

And that’s where the money is—showing your HR generalists how to do everything… giving them the ability to hire/fire and fill out an ACA form… showing them how to scale up and down depending on their company and department needs versus just showing them how to admin. That’s how we get to rectifying the disconnect, bringing all aspects together under the one roof they should be under—HR.

FOT Background Check

Kelly Dingee
Kelly Dingee is a Senior Manager, Global Talent Acquisition for Marriott International. She has extensive sourcing experience having worked for Staffing Advisors (retained search), AIRS (training!) and Thales Communications, Inc., (cleared/telecom) and got her start in the profession while a full life cycle recruiter at Acterna (now known as Viavi). Lucky for Kelly, she had a boss who could see the potential of sourcing candidates from the web, and in 1998, she stepped into a newly created sourcing role. No truth to the rumor that she has a side business to help you push your resume to the top of Google search results…


  1. Julie Roseland says:

    Amen! I have a startup background – now in a larger organization – and I am amazed at how siloed recruiting can be at some larger corporations. It all starts with who you let in the door; everyone has a stake in that.

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