If you recruit for a living, we’ve all been there. You’re having trouble filling a position, so you’ve turned to sourcing candidates. You end up with a target list of 5 candidates, and now the time comes for the initial cold calls.
Which poses an interesting question – Are you selling a job or your skills as a recruiter on that first call?
It matters more than you might think.
If you’re selling a job, you’re selling a commodity. The candidate on the other end of the line doesn’t know you, and if you’re simply pitching the job, you’re like every other recruiter that has the guts to actually make a cold call. It’s great that you made a call, but you still look like part of the pack if all you do is sell the job.
Read the whole post over at Kris Dunn’s The HR Capitalist (an FOT contributor blog).