5 Things You Should Know This Week

Cara Lucas Cara Lucas

Rise and grind, FOT Nation! Get your Monday started right with these 5 must-reads:

1.Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising: In Havana, advertisers worry about attracting ​too much​ attention.

2. If Lyft Drivers Were Employees They Would Be Owed $126 Million, Say Court Documents: Court documents show Lyft drivers have missed out on hundreds of millions in expense reimbursements because they are considered contractors.

3. How to Disagree with Someone More Powerful than You: What do you say when you disagree with someone who has more power than you do? How do you decide whether it’s worth speaking up? And if you do, what exactly should you say?

4. How Your Parents’ Career Choices Affect Your Own, Visualized: Facebook research staff Ismail Onur Filiz and Lada Adamic explain how they’ve sifted through 5.6 million parent-child pairs in the English-speaking Facebook world to identify some trends.

5. 9 Ways to Dominate Social Media Marketing in 2016:If you’re feeling behind the times in 2016, here are a few things you can do to win the social media marketing game.

Have a great week!


Cara Lucas

Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.