VIDEO: Shaunda Zilich, Global Employment Brand Leader at GE

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants.

This month on Smashups, Tim talks to Shaunda Zilich, Global Employment Brand Leader at General Electric (GE), about bringing non-traditional ideas to a Fortune 500 company and more.

If you watch till the end Shaunda and Tim talk about two great pieces of Employment Branding technology: FirmPlay.com and BrandAmper.com that help your employees craft and share their employment stories as part of your EB.

Click on the video to get all the details!

(Subscribers, please click through for video.)

FOT Background Check

Kris Dunn
 Kris Dunn is Chief Human Resources Officer at Kinetix and a blogger at The HR Capitalist and the Founder and Executive Editor of Fistful of Talent. That makes him a career VP of HR, a blogger, a dad and a hoops junkie, the order of which changes based on his mood. Tweet him @kris_dunn. Oh, and in case you hadn't heard the good word, he's also jumped into the RPO game as part owner of a rising shop out of ATL, Kinetix. Not your mama's recruiting process outsourcing, that's for sure... check 'em out.

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