VIDEO: SmashUps with Shaunda Zilich – Bringing Non-Traditional Ideas to a Fortune 500 Company

Tim Sackett Smashfly, Tim Sackett

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants.

This month on Smashups, Tim talks to Shaunda Zilich, Global Employment Brand Leader at General Electric (GE), about bringing non-traditional ideas to a Fortune 500 company and more.

If you watch till the end Shaunda and Tim talk about two great pieces of Employment Branding technology: FirmPlay.com and BrandAmper.com that help your employees craft and share their employment stories as part of your EB.

Click on the video to get all the details!

(Subscribers, please click through for video.)

Tim Sackett
If you Google “Tim Sackett” you’ll find our Tim, and a truck driver chaplain. Our Tim is NOT the truck driver chaplain, although how awesome would that be if he was!? He is a prolific writer in the HR and TA space who just happens to also run an Engineering and IT contract staffing agency (HRU Technical Resources) out of Michigan. He also writes every day at his own blog, the Tim Sackett Project. Weirdly, he’s known as an expert in workplace hugging, which was kind of cool years ago, but now seems painfully creepy, but we still love him and he’s fairly harmless. Tim is also on the board of the Association of Talent Acquisition Professionals (ATAP), lifetime Michigan State Spartan fan, husband to a Hall of Fame wife, 3 sons, and his best friend Scout. He also wrote a book with SHRM called The Talent Fix, you can find it on Amazon.