VIDEO: SmashUps with Mike Hennessy – Why Investing in Recruitment Marketing Is Crucial

Tim Sackett Recruitment Marketing, Smashfly, Tim Sackett, Video

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants.

Novel thoughts, right?

This month on SmashUps, Tim talks to Mike Hennessy, Founder & CEO of SmashFly Technologies. Mike breaks down the importance of recruitment marketing, where it falls in line with the rest of the talent acquisition process, and answers the age-old question: which came first, the employer brand or the recruitment marketing?

Click on the video above to get all the details!

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Tim Sackett
If you Google “Tim Sackett” you’ll find our Tim, and a truck driver chaplain. Our Tim is NOT the truck driver chaplain, although how awesome would that be if he was!? He is a prolific writer in the HR and TA space who just happens to also run an Engineering and IT contract staffing agency (HRU Technical Resources) out of Michigan. He also writes every day at his own blog, the Tim Sackett Project. Weirdly, he’s known as an expert in workplace hugging, which was kind of cool years ago, but now seems painfully creepy, but we still love him and he’s fairly harmless. Tim is also on the board of the Association of Talent Acquisition Professionals (ATAP), lifetime Michigan State Spartan fan, husband to a Hall of Fame wife, 3 sons, and his best friend Scout. He also wrote a book with SHRM called The Talent Fix, you can find it on Amazon.