People ask me a lot what it takes to be a blogger (fancy people say writer). They want to know what the rules are to write great posts. I have a four word answer:
Be authentic and consistent. Other than that, there aren’t any rules.
- Write what you want.
- If you mispell a word — unless it is a post about spelling, who gives a crap
- If you can paint a picture telling a story from your life, childhood, therapy session or conversation with the customer service rep at Publix – go for it.
- If you hate mushy therapy talk and are more data driven — write a 700 word post with algorithms only. If that is your jam, go for it.
Read the rest over at Dawn Burke’s blog (an FOT contributor blog).