On Friday of last week (10/20), I was a guest on Michael Cameron’s daily radio program “Win-Win@Work” and had the opportunity to speak about my favorite topic – building and leading a world-class recruiting team. It’s a wonderful thing when you find yourself leading a team that has hit its collective stride. It’s a magical place, a place where the beer flows like wine, and where beautiful women instinctively flock like the salmon of Capistrano. Building and leading a team is the most satisfying part of the job for me, and when things are good, they are really good.
But we know in this crazy Talent Acquisition life, every day is a snapshot – who knows what tomorrow will bring, much less what might happen in 2022. So when Mr. Cameron (makes me feel younger to call anyone “Mister”) asked me at the end of our interview, “where do you see Talent Acquisition in five years?”, I’ll admit I chewed on my tongue a bit ~ five freaking years??
Since, “I don’t have a clue, Mike” is a decidedly bad answer to a live broadcast question, the little man started rummaging my subconscious mind for those thoughts I have when allowed to be future-focused. To my surprise, I think I may have made a little sense, you tell me.
Three things I expect to see in Talent Acquisition by 2022:
- Talent Networks/Communities Will Explode ~ If you aren’t building a community already, you better get with the program. Building virtual connections by sharing meaningful information is definitely a “long” play, but when those crops start to come in, you’ll have a pipeline of engaged candidates.
- Speed Wins ~ The application process is an absolute beating. Everybody seems to know this, but even with technology advances the process takes, on average, 30 minutes. That’s garbage. Find the key to that door and the kingdom is yours. The huge ATS is going to go buh-bye, and the sooner the better.
- Blurred Lines ~ With the increased importance of building a people pipeline via talent networks, Talent Acquisition will continue to morph into a Marketing arm of the organization. Candidate or customer, what’s the difference? We’re just scratching the surface of how to maximize the time we engage with a potential candidate, why not also capture them as potential customers? What we have here is another way to tie Talent Acquisition to financial metrics – yay metrics. Same concepts apply – who’s your audience, what kind of persona are you targeting, and how do you most effectively reach them?
There’s also one other fundamental belief I have that isn’t universally shared. Fundamentally, I still see our job being relationship-driven by talented people in recruiting roles. There’s a swell of Orwellian thinking that technology will replace recruiters as time progresses. Here’s the problem – the HR-Tech boon of the last several years has, in many ways, resulted in white noise. Too many tools, too many gimmicks (too many blogs, consultants, and “experts” too for that matter.) I still believe the recruiting function needs to be internally based and owned by actual employees of the company. The technology that succeeds will be the kind that frees up recruiters to do what they do best – recruit.
If you want to listen to the conversation, here’s the link. And yes, I really do sound like that.
John Whitaker (“Whit”) is Vice President of Talent Acquisition for DentalOne Partners and the founder of HRHardball.com (2008). He specializes in building and developing strong recruiting teams who are unafraid of “kicking the ant pile.” Like most Texans, he loves to tell a story (especially those that include an armadillo or a poker game) and cutting through the chaff…don’t take it personal.