Weak-Link vs. Strong-Link Employee Programs

On a recent road trip to Kentucky to watch my FSU Seminoles get absolutely slaughtered on the football field, I hopped on the Malcolm Gladwell Revisionist History podcast train. The… Get the Rest

Lena Dunham poses for a portrait to promote the film, "It's Me, Hilary: The Man Who Drew Eloise", at the Eddie Bauer Adventure House during the Sundance Film Festival on Sunday, Jan. 25, 2015, in Park City, Utah. (Photo by Victoria Will/Invision/AP)

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the

employee culture

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content


RANT: Can we please retire “Tell me about yourself…”?

I hopped on a panel yesterday with the fine folks over at Recruiting Blogs and Lever where we covered the ‘ins and outs’ of improving interviewing internally through


Can Social Media Replace Your Career Site?

When was the last time you went to a corporate website… other than your own? Now consider, when was the last time you visited a brand on social


Swipe Right: The Most Attractive Job Titles According to Tinder

Tinder---the wildly popular dating app---rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help

lyft employer brandind lessons

Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in


2016: The Year of Intentional [Recruitment] Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen


The Long Game: Recruitment Marketing Accountability

If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I


Don’t Post and Pray, Give Thanks Instead

Thanksgiving is just as much about gratitude as it is about tradition, football, and turkey. On a personal level, I am grateful my health, financial security, family and