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Snapchat, Mug Shots, & Brand Ambassadors

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad…. Get the Rest

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Candidate Referrals – The New Side Hustle?

Have you heard of Indeed Crowd? I had not until last week, when stumbled upon it during my weekly rabbit hole of consuming industry news. Basically, Indeed Crowd

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Weak-Link vs. Strong-Link Employee Programs

On a recent road trip to Kentucky to watch my FSU Seminoles get absolutely slaughtered on the football field, I hopped on the Malcolm Gladwell Revisionist History podcast

Lena Dunham poses for a portrait to promote the film, "It's Me, Hilary: The Man Who Drew Eloise", at the Eddie Bauer Adventure House during the Sundance Film Festival on Sunday, Jan. 25, 2015, in Park City, Utah. (Photo by Victoria Will/Invision/AP)

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the

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Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content

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RANT: Can we please retire “Tell me about yourself…”?

I hopped on a panel yesterday with the fine folks over at Recruiting Blogs and Lever where we covered the ‘ins and outs’ of improving interviewing internally through

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Can Social Media Replace Your Career Site?

When was the last time you went to a corporate website… other than your own? Now consider, when was the last time you visited a brand on social

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Swipe Right: The Most Attractive Job Titles According to Tinder

Tinder---the wildly popular dating app---rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help

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Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in

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2016: The Year of Intentional [Recruitment] Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen