The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Kate Weimer Kate Weimer, Social Media 1 Comment

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …

The Recruiter Nation Live Hangout Series – With Jobvite and Fistful of Talent!

Kate Weimer Jobvite, Recruitment Marketing 0 Comments

Our first hangout is at 1pm ET on Tuesday, November 14th Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!! REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!! If you’re a client or follower of Jobvite, you know the Recruiter Nation Live series.  It started with the Recruiter Nation Live Conference in San Francisco last June, and continued …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media 1 Comment

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer 2 Comments

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Kate Weimer Email, Kate Weimer, Recruitment Marketing

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

Kate Weimer A.I., Kate Weimer

CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I actually heard A.I. for the workplace …

Everything Wrong With the Millennial Job Posting Making Its Rounds on the Internet

Kate Weimer job postings, Kate Weimer

Over the past few years, bashing millennials has overtaken baseball as America’s favorite pastime. Maybe it’s because millennials keep killing various industries, or maybe it’s because it’s very easy to pigeonhole one generation and blame all problems within the workplace on them. Whatever the reason, articles of why millennials are terrible have become so commonplace that they’re beginning to read …

Asking for Current Salaries Without Putting Candidates Off

Kate Weimer Kate Weimer, Recruiting

Recruiting is all about talking to people: talking to candidates during the whole process, talking to hiring managers as you move candidates along, talking to your teammates about different strategies for clients, and the list goes on. With all the people recruiters talk to and all the different conversations they engage in each day, perhaps none can get as uncomfortable as …

recruiter content

The Four Types of Content Recruiters Should Be Sharing To Build Their Personal Brands

Kate Weimer Kate Weimer, Personal Brand

Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and documenting in between. With goals to think about and reqs to fill, who has time for building a personal brand by posting to social media? Well, actually, you do! The fact of the matter is, not only …