Building A New Careers Site? Here Are The First Steps You Need To Take

Kate Weimer Employment Branding and Culture, Kate Weimer 1 Comment

Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …

Your Company’s Values Are NOT Your Company’s Employer Value Propositions

Kate Weimer Employment Branding and Culture, Kate Weimer 1 Comment

It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference between values and employer value propositions. …

7 Ways To Better Manage Your Glassdoor Reviews

Guest: Rachel Bitte Employment Branding and Culture, Jobvite, Rachel Bitte

Amassing nearly 50 million unique users, it’s no secret that Glassdoor is now a juggernaut in the recruiting and hiring world. Whether you think it’s a great new marketing tool, a place for aggrieved employees to air dirty laundry, or something in between—doesn’t exactly matter. With the hiring situation being a candidates’ market—and nearly one in three workers declining job …

Not a Whole “Lotto” Thought Went Into That Decision, United

Kathy Rapp Change Management, Coaching, Communication, Compensation/Cash Money, Culture, Current Affairs, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, HR, in the news, Kathy Rapp, Leadership, Managing People, Recognition, Talent Management, Talent Strategy, Total Rewards

You’ve all read about United Airlines replacing bonuses with a lottery and trying to tie it to their Core4 mission to become “known as the most caring airline in a highly-competitive industry”.  It didn’t go over so well.  In fact, it crashed and burned. The announcement was made public on a Friday, and by the following Tuesday United announced they …

Why HR Needs to Study Psychology – United Idiocracy

Paul Hebert Bad HR, Benefits, Compensation/Cash Money, Employee Communications, Employee Engagement, Employment Branding and Culture, Paul Hebert, Performance

For about 134 years I’ve been suggesting that to be good at HR you should be good at humans. Operations managers and factory foremen needed to know about the machines they were charged with maintaining and running at peak efficiency and HR should be judged similarly. If you are in HR, you are responsible for making sure the machines of …

Here’s The One Big Takeaway From LinkedIn’s Most Popular Job Posts

John Hollon Employment Branding and Culture, John Hollon

Here’s the one big thing I learned from LinkedIn’s latest list of their most popular (they call it most viewed) job posts: When it comes to job seekers, it’s all about the brand. You should remember this when you hear somebody pooh-pooh the notion that a company’s brand really isn’t all that important to job candidates. They’ll tell you that …

Can You Be Selfless & Lead A Culture Of Engagement? No.

Dawn Burke Audacious Ideas, Culture, Dawn Burke, Employee Engagement, employee experience, Employee Relations, Employment Branding and Culture, Good HR, HR, Uncategorized

I’m not a great Catholic; decent I’d say.  Decent enough to go to Ash Wednesday service after several months’ absence. Better late than never.   I was inspired by the sermon, which gave the congregation some perspective on Lent, including how to personally reflect over this time.  The sermon also touched on themes of forgiveness and selflessness. The sermon got …

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …

Be Curious About Your Competition… Then Follow Their Clues

Ben Martinez Ben Martinez, Employment Branding and Culture

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Already Have AI in Your Company – Time to Energize It!

Paul Hebert A.I., Culture, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, Managing People, Paul Hebert, Performance, Recognition

This post will be both intellectually deep and shallow. It will follow the rules of the quantum world – it will take both paths simultaneously – blog quantum superposition if you will. It will be intellectually deep because I’m pulling from a piece that was posted recently on the Edge.org which describes its mission as: “To arrive at the edge …