How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer 2 Comments

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett 5 Comments

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

3 Reasons HR Should Pay Attention to the Amazon-Whole Foods Deal

Kathy Rapp candidate experience, Change, Change Management, Communication, Corporate Social Responsibility, Culture, Current Affairs, Driving Productivity, Employee Engagement, employee experience, Employment Branding and Culture, Engagement and Satisfaction, Executive Search, Food and Drink, HR, in the news, Kathy Rapp, Leadership, Organizational Development, Passive Candidates, Performance, Recruiting, Risks, T+D, Talent Acquisition, Talent Strategy, The HR Profession, Training and Development

$13.7 billion buys a lot of organic quinoa. Lots of talk around Amazon’s purchase of Whole Foods and what it means for the grocery business, farmers, those whose jobs will be lost to automation, and the retail industry as a whole.  It’s a cocktail of doom and gloom mixed with the reality of capitalism and a twist of efficiency. So …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

glassdoor

How To Navigate Glassdoor Like A Boss

Patrick Ward Employment Branding and Culture, Patrick Ward

Glassdoor. The talent acquisition site all HR professionals and leaders love to hate. It’s been talked about over and over again in the industry, but I’m a big believer in looking at all sides of recruiting and HR tech, and Glassdoor is one site we need to turn our attention to (especially since they just underwent a rebrand.) Not only is …

5 Simple Strategies To Stop Sucking At Sourcing

Matt Charney Communication, Employment Branding and Culture, Hiring Managers, HR & Marketing, HR Technology, Recruiting, Selection, Social Recruiting, Sourcing

Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …

employer branding

3 Ways You’re Failing at Employer Branding

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog. Well, if you’re reading …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

branding

Employment Branding:1, Falcons:0

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck

If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …

brand

Have You Forgotten to Brand Your Jobs?

Tim Sackett Employment Branding and Culture, Smashfly, Tim Sackett, Uncategorized

There’s a good chance if you’re in Talent Acquisition that you’re working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over the past five years or more, and it doesn’t look like this trend will end anytime soon. It makes sense. In the world today we need to attract great talent. As such, …