Be Curious About Your Competition… Then Follow Their Clues

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 2 Comments

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Already Have AI in Your Company – Time to Energize It!

Paul Hebert A.I., Culture, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, Managing People, Paul Hebert, Performance, Recognition 1 Comment

This post will be both intellectually deep and shallow. It will follow the rules of the quantum world – it will take both paths simultaneously – blog quantum superposition if you will. It will be intellectually deep because I’m pulling from a piece that was posted recently on the Edge.org which describes its mission as: “To arrive at the edge …

You Have a Pretty Career Website, But It Is Still Not a Brand

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 4 Comments

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media 1 Comment

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

3 Reasons HR Should Pay Attention to the Amazon-Whole Foods Deal

Kathy Rapp candidate experience, Change, Change Management, Communication, Corporate Social Responsibility, Culture, Current Affairs, Driving Productivity, Employee Engagement, employee experience, Employment Branding and Culture, Engagement and Satisfaction, Executive Search, Food and Drink, HR, in the news, Kathy Rapp, Leadership, Organizational Development, Passive Candidates, Performance, Recruiting, Risks, T+D, Talent Acquisition, Talent Strategy, The HR Profession, Training and Development

$13.7 billion buys a lot of organic quinoa. Lots of talk around Amazon’s purchase of Whole Foods and what it means for the grocery business, farmers, those whose jobs will be lost to automation, and the retail industry as a whole.  It’s a cocktail of doom and gloom mixed with the reality of capitalism and a twist of efficiency. So …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

glassdoor

How To Navigate Glassdoor Like A Boss

Patrick Ward Employment Branding and Culture, Patrick Ward

Glassdoor. The talent acquisition site all HR professionals and leaders love to hate. It’s been talked about over and over again in the industry, but I’m a big believer in looking at all sides of recruiting and HR tech, and Glassdoor is one site we need to turn our attention to (especially since they just underwent a rebrand.) Not only is …

5 Simple Strategies To Stop Sucking At Sourcing

Matt Charney Communication, Employment Branding and Culture, Hiring Managers, HR & Marketing, HR Technology, Recruiting, Selection, Social Recruiting, Sourcing

Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …