employer branding

3 Ways You’re Failing at Employer Branding

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog. Well, if you’re reading …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

branding

Employment Branding:1, Falcons:0

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck

If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …

brand

Have You Forgotten to Brand Your Jobs?

Tim Sackett Employment Branding and Culture, Smashfly, Tim Sackett, Uncategorized

There’s a good chance if you’re in Talent Acquisition that you’re working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over the past five years or more, and it doesn’t look like this trend will end anytime soon. It makes sense. In the world today we need to attract great talent. As such, …

truth

Writer’s Block. Six-Year-Olds. And Truth.

Kathy Rapp Benefits, Change, Communication, Culture, Current Affairs, Driving Productivity, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, HR, HR & Sports, Kathy Rapp, Leadership, Performance, Pop Culture, Retention, Social Media, Talent Management, wellness

Be forewarned.  I am experiencing writer’s block.  It’s so bad, I just poured myself a glass of bubbly and then proceeded to leave it in the kitchen. Which meant I had to get up, lost my train of thought once again, but brought back the bubbly. Why do I have writer’s block?  I’m totally uninspired by pop culture, current music, …

holiday

People at Holiday Parties are Talking About HR Tech, Employer Brands and Suvees

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR Tech, Uncategorized

Yesterday I should have knocked out a few hours of work and put the finishing touches on my 2017 strategic plan, but instead I woke up at 8:30, finished Anna Kendrick’s memoir with a cup of coffee, then fell back asleep to the melodious voices of Property Brothers on my television. I didn’t brush my teeth until somewhere around 11:30. …

The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …

Put a Fork in Millennials – They’re Done

Paul Hebert Communication, Employee Communications, Employee Engagement, employee experience, Employee Relations, Employment Branding and Culture, Engagement and Satisfaction, Generations, HR, Paul Hebert

I wish I wrote better headlines. A great headline assures readership no matter how poorly written and researched a post/article is. I could have put a number in it I suppose. Those always get pretty good play. Maybe I should have said “The #1 Reason to Put a Fork in Millennials – They’re Done.” Prolly would have been totes better. …

FACE IT: We Build Cool Space Because We Don’t Know How to Build Great Managers…

Kris Dunn Employment Branding and Culture, Kris Dunn

That’s right, I said it. Whether we can afford to build it or not at our company, we focus on thinking about the office layout and how tricked up we can make it look because we don’t have the guts to build great managers of people. Keyword:  Employer of Choice. What’s employer of choice mean?  Lots of things to lots …

Your Candidate Experience Sucks, Fix It With These Changes

Guest: Ed Baldwin candidate experience, Ed Baldwin, Employment Branding and Culture, Recruiting, Recruitment Marketing

Yeah, that’s right. If you’re a recruiter and your company is part of the chorus of employers that sing the ‘our greatest asset is our people’ mantra, then you owe applicants who show interest in working for your company something – you owe them a great candidate experience. It amazes me how many recruiting shops out there suck at creating …