Below you'll find a list of all posts that have been categorized as “HR & Marketing”
Okay, I get it, we don’t really want to ‘trick’ candidates into responding, but it’s critical to our success in recruiting that we get candidates to respond to our messages. It doesn’t matter if it’s email, phone messages, or text messages, we need a response! Now, some will say that you really only care about positive response rates, but I …
If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …
Today at FOT I get to announce a new sponsor, Paycor, and I get to announce to our audience something really cool that Paycor is doing with the launch of their HR Center of Excellence (HR COE) site! It’s a must-see for sure! Paycor has 30,000+ SMB companies they work with and they were able to bring all of this …
Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …
Huh, you say. FOT’s Law. What is that? Hold on for a minute and I’ll clue you in. I don’t work in HR. I’ve never played one on TV and I didn’t stay in a Holiday Inn last night (actually it was a Marriott) but I do know that HR gets a bad rap. I read the blogs and articles …
More than anything, I wanted a Barbie when I was little. Santa thankfully came through the year I was 5 and I still have that very special Barbie 20 years later (ok – that was a lie, it’s more like 30). Or 40. Let’s just say it was a loooong time ago. My daughter has now inherited my Barbie collection …
Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …
Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …
GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …
On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience – what it is and how you can apply the concept to your own recruiting shop – whether big or small. Oh yeah, Gerry has a new hat. It’s not a flat bill Yankees cap either – although that would have been cool as well… …
