Below you'll find a list of all posts that have been categorized as “HR & Marketing”
Huh, you say. FOT’s Law. What is that? Hold on for a minute and I’ll clue you in. I don’t work in HR. I’ve never played one on TV and I didn’t stay in a Holiday Inn last night (actually it was a Marriott) but I do know that HR gets a bad rap. I read the blogs and articles …
More than anything, I wanted a Barbie when I was little. Santa thankfully came through the year I was 5 and I still have that very special Barbie 20 years later (ok – that was a lie, it’s more like 30). Or 40. Let’s just say it was a loooong time ago. My daughter has now inherited my Barbie collection …
Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …
Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …
GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …
On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience – what it is and how you can apply the concept to your own recruiting shop – whether big or small. Oh yeah, Gerry has a new hat. It’s not a flat bill Yankees cap either – although that would have been cool as well… …
I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …
On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function. Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and …
Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition. I could argue there are a ton …
My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it was to be so close …
