Wonder “WHOA Man”

More than anything, I wanted a Barbie when I was little.  Santa thankfully came through the year I was 5 and I still have that very special Barbie 20 years… Get the Rest

5 Simple Strategies To Stop Sucking At Sourcing

Sourcing is one of those skill sets that you continue to use even after you leave recruiting--and just as relevant if your new job, like mine, involves generating

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the

VIDEO: No Scrubs with Gerry Crispin – Candidate Experience and His New Hat

On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience - what it is and how you can apply the concept to your

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content

VIDEO: No Scrubs with Maren Hogan – The Modern Partnership Between HR and Marketing

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post

What’s In The Top-Side Of Your Recruiting Funnel?

Marketing is changing talent acquisition forever. It wasn't long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great

You’re Boring Me

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was

Your Next Great HR Hire? A Marketing Pro.

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and