Recruit Like A Marketer: A/B Test Your Job Descriptions

Holland Dombeck McCue Candidate Pool, Hiring Managers, Holland Dombeck, HR & Marketing, Recruiting

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …

Is Your HR Department a HR Center of Excellence? Find out!

Tim Sackett Business Development, candidate experience, Change Management, Communication, Employee Engagement, Good HR, HR, HR & Marketing, HR Technology, Leadership, Tim Sackett, Uncategorized

Today at FOT I get to announce a new sponsor, Paycor, and I get to announce to our audience something really cool that Paycor is doing with the launch of their HR Center of Excellence (HR COE) site! It’s a must-see for sure! Paycor has 30,000+ SMB companies they work with and they were able to bring all of this …

WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide

Kris Dunn HR & Marketing, Jobvite, Kris Dunn, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Webinar

Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …

Wonder “WHOA Man”

Kathy Rapp Current Affairs, Diversity, EEO, Employment Law, HR, HR & Marketing, in the news, Kathy Rapp, Lawsuits, politics, Pop Culture, Women, Women in the Workplace

More than anything, I wanted a Barbie when I was little.  Santa thankfully came through the year I was 5 and I still have that very special Barbie 20 years later (ok – that was a lie, it’s more like 30). Or 40. Let’s just say it was a loooong time ago. My daughter has now inherited my Barbie collection …

5 Simple Strategies To Stop Sucking At Sourcing

Matt Charney Communication, Employment Branding and Culture, Hiring Managers, HR & Marketing, HR Technology, Recruiting, Selection, Social Recruiting, Sourcing

Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …

VIDEO: No Scrubs with Gerry Crispin – Candidate Experience and His New Hat

Dawn Burke candidate experience, Candidate Pool, Dawn Burke, HR & Marketing, Recruiting, Recruitment Marketing

On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience – what it is and how you can apply the concept to your own recruiting shop – whether big or small. Oh yeah, Gerry has a new hat.  It’s not a flat bill Yankees cap either – although that would have been cool as well… …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …