Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career… Get the Rest

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the

VIDEO: Gerry Crispin on Candidate Experience and His New Hat

On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience - what it is and how you can apply the concept to your

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content

VIDEO: Maren Hogan on The Modern Partnership Between HR and Marketing

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post

What’s In The Top-Side Of Your Recruiting Funnel?

Marketing is changing talent acquisition forever. It wasn't long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great

You’re Boring Me

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was

Your Next Great HR Hire? A Marketing Pro.

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and

Swipe Right: The Most Attractive Job Titles According to Tinder

Tinder---the wildly popular dating app---rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help

HR TIP: Facebook Still Kickin’ And Working

I had an HR Pro who totally “gets it”---whom I really, really like and completely respect---tell me he doesn’t do Facebook. Hmmm. Actually, I get it and don’t