VIDEO: No Scrubs with Gerry Crispin – Candidate Experience and His New Hat

Dawn Burke candidate experience, Candidate Pool, Dawn Burke, HR & Marketing, Recruiting, Recruitment Marketing

On this episode of “No Scrubs,” Dawn Burke talks to industry legend Gerry Crispin about Candidate Experience – what it is and how you can apply the concept to your own recruiting shop – whether big or small. Oh yeah, Gerry has a new hat.  It’s not a flat bill Yankees cap either – although that would have been cool as well… …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …

VIDEO: No Scrubs with Maren Hogan – The Modern Partnership Between HR and Marketing

Dawn Burke Cara Lucas, Dawn Burke, HR, HR & Marketing, Jobvite, Maren Hogan

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function. Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and …

What’s In The Top-Side Of Your Recruiting Funnel?

Tim Sackett Always Be Closing, candidate experience, Candidate Pool, HR, HR & Marketing, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Social Recruiting, Sourcing, Tim Sackett

Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition.  I could argue there are a ton …

You’re Boring Me

Matt Charney Audacious Ideas, Culture, Current Affairs, Employment Branding and Culture, Good HR, HR, HR & Marketing, Matt Charney, The FOT Soap Box

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it was to be so close …

Your Next Great HR Hire? A Marketing Pro.

Dawn Burke Audacious Ideas, Dawn Burke, Good HR, HR, HR & Marketing, Recruiting, Recruitment Marketing

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …

Swipe Right: The Most Attractive Job Titles According to Tinder

Holland Dombeck McCue Audacious Ideas, candidate experience, Candidate Pool, Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent

Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …

HR TIP: Facebook Still Kickin’ And Working

Dawn Burke Dawn Burke, Driving Productivity, Employee Engagement, Employee Referrals, Employment Branding and Culture, Engagement and Satisfaction, Generations, Good HR, HR & Marketing, HR (& Life!) Advice, Recruiting, Social Media, Social Media and Talent

I had an HR Pro who totally “gets it”—whom I really, really like and completely respect—tell me he doesn’t do Facebook. Hmmm. Actually, I get it and don’t hold it against him. And I imagine many of you HR pros don’t do Facebook either. I don’t judge. In this conversation I quickly told him I’m addicted. Well, in many ways …

Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR, HR & Marketing

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in their cars. I’ve never given a Lyft driver less than five stars, so I was delighted when the below email hit my inbox. What I like about this letter: John and Logan …

2016: The Year of Intentional [Recruitment] Marketing

Holland Dombeck McCue Driving Productivity, Good HR, Holland Dombeck, HR, HR & Marketing, in the news, Metrics, Recruitment Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …