VIDEO: No Scrubs with Maren Hogan – The Modern Partnership Between HR and Marketing

Dawn Burke Cara Lucas, Dawn Burke, HR, HR & Marketing, Jobvite, Maren Hogan

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function. Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and …

What’s In The Top-Side Of Your Recruiting Funnel?

Tim Sackett Always Be Closing, candidate experience, Candidate Pool, HR, HR & Marketing, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Social Recruiting, Sourcing, Tim Sackett

Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition.  I could argue there are a ton …

You’re Boring Me

Matt Charney Audacious Ideas, Culture, Current Affairs, Employment Branding and Culture, Good HR, HR, HR & Marketing, Matt Charney, The FOT Soap Box

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it was to be so close …

Your Next Great HR Hire? A Marketing Pro.

Dawn Burke Audacious Ideas, Dawn Burke, Good HR, HR, HR & Marketing, Recruiting, Recruitment Marketing

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …

Swipe Right: The Most Attractive Job Titles According to Tinder

Holland Dombeck McCue Audacious Ideas, candidate experience, Candidate Pool, Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent

Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …

HR TIP: Facebook Still Kickin’ And Working

Dawn Burke Dawn Burke, Driving Productivity, Employee Engagement, Employee Referrals, Employment Branding and Culture, Engagement and Satisfaction, Generations, Good HR, HR & Marketing, HR (& Life!) Advice, Recruiting, Social Media, Social Media and Talent

I had an HR Pro who totally “gets it”—whom I really, really like and completely respect—tell me he doesn’t do Facebook. Hmmm. Actually, I get it and don’t hold it against him. And I imagine many of you HR pros don’t do Facebook either. I don’t judge. In this conversation I quickly told him I’m addicted. Well, in many ways …

Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR, HR & Marketing

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in their cars. I’ve never given a Lyft driver less than five stars, so I was delighted when the below email hit my inbox. What I like about this letter: John and Logan …

2016: The Year of Intentional [Recruitment] Marketing

Holland Dombeck McCue Driving Productivity, Good HR, Holland Dombeck, HR, HR & Marketing, in the news, Metrics, Recruitment Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …

5 Recruitment Content Marketing Predictions for 2016

Matt Charney Audacious Ideas, Culture, Current Affairs, HR, HR & Marketing, Matt Charney, Recruitment Marketing, Social Media and Talent, Sourcing, Talent Strategy

I know—you’re a recruiter, so you probably don’t care a ton about content, except, you know, job ads and resumes and social profiles and search results and $hit like that. And you’re thinking, Great, here we go again… another post about content marketing taking up valuable real estate where you could be learning the “10 Ways You Can Supercharge Your …

The Post and Pray Podcast: To Land Top Talent, You’ve Got To Tell The Story. #ChooseATL

Cara Lucas Holland Dombeck, HR & Marketing, in the news, Recruiting, Recruitment Marketing

The word “choice” plays an active role in today’s guest’s mission to attract top talent to the Atlanta area. Aptly named ChooseATL, the organization’s Vice-President, Kate Atwood, capitalizes on our on-demand society as she markets Atlanta to worldwide talent, beginning with–what else–the campaign’s very name. #notacoincedence If you take a look at their website, you’ll peruse Atlanta’s open jobs with various industries …