The Long Game: Recruitment Marketing Accountability

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Recruitment Marketing

If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half” you can do one of two things: 1) turn and walk away because that person has had too much wine and is probably annoying AF or, 2) …

Candidate Experience is Built on One Great Big Lie!

Tim Sackett Audacious Ideas, Candidate Pool, HR, HR & Marketing, Tim Sackett, Video Interviewing

I recently traveled down to Sydney, Australia to speak at HR Tech Fest. I was asked to do a couple of sessions, and because I spent twenty hours on planes getting there, I thought, “What the hell is another hour on stage?!” My first sessions was on HR Technology 101.  My second session was called “Candidate Experience is the Biggest …

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …

Peace Up, A-Town Down: Best-in-Class Talent Attraction Example from a Municipality

Holland Dombeck McCue Always Be Closing, Holland Dombeck, HR, HR & Marketing, Recruiting

I – like most Atlanta residents – am a transplant to this great city; I moved here after graduating in 2008 (rough times) with my now husband to start my career and a life together. Over the last seven years, I have seen Atlanta grow exponentially, much in part to our booming start up community, top-ranked universities and an uptick …

That’s What The Money Is For

Kris Dunn Compensation/Cash Money, Employee Coaching, Employee Communications, HR & Marketing, HR (& Life!) Advice, Kris Dunn, Labor, Training and Development

With your best people, there’s always a rub that emerges. Who owns the idea? Let me rephrase: You can have the best people that are just really good at making the trains run on time, and there’s tons of value in that. But the ones that have the most value are always the ones that are true idea generators. Companies, …

The Post and Pray Podcast: Recruit Like a Marketer

Cara Lucas Good HR, Holland Dombeck, HR & Marketing, Recruiting

On this episode of The Post and Pray Podcast, host Holland Dombeck talks to Katrina Kibben, Director of Marketing at RecruitingDaily.com, on a topic we love to talk about at FOT: Applying Marketing Best Practices to Talent Management. Listen below to find out what marketing tips Katrina says recruiters can use to their advantage! FOT Note – “The Post and Pray …

The Post and Pray Podcast: The Fear Factor – Moving Past Anxiety in Social Recruiting

Cara Lucas Holland Dombeck, HR, HR & Marketing, Podcast, Recruiting

Paralyzed by fear? Avoiding the inevitable? STILL posting and… praying?! C’mon. It’s 2015. But… some of us are still tossing up a hail Mary when it comes to a recruiting industry practice that should be a must (not a should) in the 21st century—using social media to simply be… social. On this episode of The Post and Pray Podcast, host …

WEBINAR: Top 10 Ways To Use Glassdoor For Good (Not Evil)

Kris Dunn Employee Engagement, Employee Relations, Good HR, HR, HR & Marketing, Influence, Recruiting, Webinar

Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right? Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how …

Straight Outta Your Employees: The Power of User-Generated Content

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Pop Culture, Recruiting, Social Media, Social Media and Talent, Social Recruiting, Talent Strategy

Straight Outta Compton, the musical biopic about hip-hop group N.W.A,  opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play.  For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …

The Evolution of Hiring: Do It Differently

Kathy Rapp Audacious Ideas, Change, Culture, Employment Branding and Culture, Hiring Managers, HR & Marketing, Interviewing, Kathy Rapp, Leadership, Recruiting

One of my favorite cartoons as a kid was The Jetsons.  George and family living in the sky, flying cars and best of all… Rosie, the loveable robot who made life less stressful.  I wonder what the hiring process was like in the Jetsons’ world? The evolution of hiring is critical to understand. How you identified, assessed, hired and onboarded …