Recruit Like a Marketer: Retarget Your Recruiting Budget Into Retargeting

Holland Dombeck McCue Holland Dombeck, HR & Marketing, Recruiting, Talent Strategy, Web/Tech

On a scale of zero to very limited, I fall about dead center when it comes to possessing any traditional recruiting experience.  As a result, pulling from a background in B2B marketing, coupled with taking a hat tip from my consumer marketing group, has become a common theme in my approach to helping the team I support. One of the …

Which HR Meme Are You?

William Tincup Audacious Ideas, Culture, Good HR, HR, HR & Marketing, Personal Brand, Seat at the Table, William Tincup

Let’s face it… we’re all cartoon caricatures even when we’re not trying to be. You’re a meme, I’m a meme and everyone we know is a meme. Let’s have fun with it. In Buzzfeed fashion, let’s analyze some of the different HR memes we encounter at work. For time and memorial, let’s answer the question: What’s your HR meme? Streisand …

FOT List: The Top 5 Recruiters Who Are Great Marketers

Kris Dunn HR & Marketing, Kris Dunn, Recruiting, Webinar, Working With Recruiters

Everybody loves lists.  Tim Sackett hates them.  But now that he’s on them, he hates them less. We’ve got a webinar tomorrow at FOT called “The Recruiter Makeover: 7 Ways Recruiters Can Reinvent Themselves as Marketers” (click the link to join us).   The webinar is sponsored by our friends at Jobvite, and we’re going to be digging hard into all …

The CYA Report E59: When HR Leaders Leave HR for Greatness [PODCAST]

Kris Dunn Cara Lucas, HR & Marketing, Kris Dunn, Podcast

What’s up people? If there’s one thing that intrigues HR pros, it’s doing something other than HR.  I was lucky enough to spend some time on this week’s podcast with one of my favorite crossover HR pros, Katy Theroux.  Katy’s done it all after starting in HR – operations, marketing, etc.  She’s a rock star who was prepared for doing …

Challenge the HR You Know

Kathy Rapp Career Paths, Change, Executive Search, HR & Marketing, Kathy Rapp, Leadership, Organizational Development, Recruiting

If you caught a few ads during the Super Bowl on Sunday, you probably noticed Lawrence Fishburne reprising his role as Morpheus from “The Matrix” for a Kia ad.  The ad was introducing the K900, Kia’s new luxury sedan. If you’re like me, “Kia” and “luxury” don’t find themselves in the same sentence, which is why this commercial actually rocked …

Black Friday at HR: Dirty Deeds Done Dirt Cheap

Kris Dunn Bad HR, Good HR, HR, HR & Marketing, Kris Dunn, Sexual Harassment

We’re two days away from crazy-town—from the experience that basically defines what a consumer-driven, non-savings-focused culture we’ve become in America. Two days from the time when suburban moms and drifters barely hanging on will find common ground standing outdoors at Target at 4am, in 25-degree temperatures, with a 15-mile an hour crosswind. It’s almost Black Friday in America. Which makes …

HR Technology: Be Smarter Than a Logo and Color Palette

Laurie Ruettimann Audacious Ideas, HR & Marketing, HR Tech, HR Technology, HR Vendors, Laurie Ruettimann

A true human resources professional knows it’s tough to manage an open job requisition and the 100 moving parts in the hiring process. From selecting candidates to scheduling interviews, much of recruiting comes down to administrivia and good old fashioned project management. When I was a human resources generalist, I did my job without the luxury of an applicant tracking …

“Employees Are Our Most Important Asset”

Steve Gifford Always Be Closing, Audacious Ideas, Culture, Good HR, HR & Marketing, Influence, Innovation, Performance, Seat at the Table, Steve Gifford, Talent Strategy, Training and Development

It’s on your website, and it’s in your handbook.  You’ve heard an executive say it to a crowded room.  It’s just vague enough that it’s hard to disprove, but doesn’t really commit the company to anything. Want to get the attention of everyone at the table? Ask this: What’s the last major program we launched to optimize this asset? Because, …

What Job Does HR Really Do?

Paul Hebert Audacious Ideas, Change, HR, HR & Marketing, Organizational Development, Paul Hebert, Retention

I just finished reading Clayton Christensen’s newest book call “How Will You Measure Your Life” (my money quotes from the book can be found here.)  In that book he reintroduced one of his marketing concepts called “jobs-to-be-done.”  Originally discussed by Christensen in the context of how consumers decide on products, Christensen posited that customers don’t buy products so much as they “hire” a product to …