Why Employer Branding Is BS

Matt Charney Employment Branding and Culture, HR, Matt Charney, Recruitment Marketing

I’ve sat on the sidelines and watched “employer brand” turn from some meaningless buzzword and amorphous, largely theoretical construct into something of a cottage industry. I have no problem with this, of course – those who can’t do, recruit, and those who can’t recruit run employer Instagram accounts and branded Twitter chats. Which is cool, but as more practitioners hitch …

VIDEO: SmashUps with Tracey Parsons – How The World’s Best Brands Are Doing Recruitment Marketing

Tim Sackett Recruiting, Recruitment Marketing, Smashfly, Tim Sackett, Video

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, rights? This month on Smashups, Tim talks to Tracey Parsons, Recruitment Marketing Practice Director at Smashfly, on what the …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …

Conceit Is The Downfall of Great Recruiting

Tim Sackett Bad HR, candidate experience, Candidate Pool, Communication, HR, Recruiting, Recruitment Marketing, The FOT Soap Box, This Week in HR

I think one of the worst things anyone can say about a person is that they are conceited in a negative way. Being labeled as conceited doesn’t go away easily. You can do hundreds of genuine things, and people will still remember the one conceited way you acted from five years ago! Corporate talent acquisition has a major conceit problem …

Recruiting: Your Little Brother Is All Grown-Up

John Whitaker Always Be Closing, Business Development, Candidate Pool, Good HR, HR, John Whitaker, Recruiting, Recruitment Marketing

Work in big corporations long enough and you start to recognize the caste system inherent in the professional community. R&D is indispensable, Manufacturing has to actually make the ideas come to life, and then somebody has to sell it, so Sales becomes critical as well. The “big 3” pillars in a company—discover it, make it, sell it. That leaves a lot of the “rest of …

What’s In The Top-Side Of Your Recruiting Funnel?

Tim Sackett Always Be Closing, candidate experience, Candidate Pool, HR, HR & Marketing, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Social Recruiting, Sourcing, Tim Sackett

Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition.  I could argue there are a ton …

VIDEO: No Scrubs with R.J. Morris – Using Facebook As An Employee and Candidate Engagement Tool

Dawn Burke Dawn Burke, HR, HR Tech, Jobvite, Recruitment Marketing, Social Media

Disclaimer: This auto-generated thumbnail above is absolutely no indication of how fun this episode of Jobvite-sponsored “No Scrubs” is. It is F-U-N fun. On this episode of “No Scrubs,” Dawn Burke follows up with Director of Talent Acquisition at McCarthy Building Companies and fellow FOT blogger, R.J. Morris, to hash out the topic of her latest post here on just how relevant Facebook is to employee …

Your Next Great HR Hire? A Marketing Pro.

Dawn Burke Audacious Ideas, Dawn Burke, Good HR, HR, HR & Marketing, Recruiting, Recruitment Marketing

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …

Finding Social Ghosts In Today’s Recruiting World

Tim Sackett Always Be Closing, Audacious Ideas, Driving Productivity, HR, Recruiting, Recruitment Marketing, Tim Sackett

We’re led to believe that everyone has a social footprint. “Tim, even Grandmas are on Facebook now!” “LinkedIn has over 414 Million users!” “Facebook has over 2 Billion users!” “Snapchat has over 100 Million users and is the fastest growing social platform!” Basically, if you can’t find someone on social media, they’re a ghost! If you actually work in Talent …

Swipe Right: The Most Attractive Job Titles According to Tinder

Holland Dombeck McCue Audacious Ideas, candidate experience, Candidate Pool, Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent

Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …