LinkedIn is Democratizing Engagement – Do You Have a Playbook for That?

Holland Dombeck McCue ATS, Communication, Employment Branding and Culture, Holland Dombeck, in the news, Networking, Policies, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking 2 Comments

If you’re one of the many LinkedIn users who noticed an uptick in your post engagement over the last month, you’ll be happy to know that democracy is alive and well in America (and everywhere else you can access LinkedIn). In a recent blog post, the social networking and recruiting/marketing/now learning giant shared that they recently made updates to their …

You Have Been Spammed

Mark Fogel Communication, Don't Feed the Vendors, Email, HR Vendors, Mark Fogel, Networking, Profiles, Social Media, Social Networking, You Want Me To Pay For What!?

OK, maybe I deserved the last LinkedIn spam I got hit with this past week. Well to be transparent, I received a connection request with 40+ common connections and in my haste just clicked “Accept” on the screen. What a mistake. I have spent two days chastising this individual for his brazen actions. Here is a quick soundbite of this …

Is Sending a Paper Thank You Note Desperate? The New Norms for Evaluating Job Candidates.

Guest: Rachel Bitte candidate experience, Communication, Culture, Email, HR, Innovation, Interviewing, Rachel Bitte, Recruiting, Social Media, Talent Acquisition

When it comes to how recruiters are evaluating candidates, the rules of the game are rapidly changing. Job interviews are becoming more intense, challenging candidates in new ways to eliminate canned responses – not to mention etiquette that was once commonplace for decades is no longer the norm. For most industries cover letters are now a waste of everyone’s time, …

Can HR Truly bring Their True Selves to Work?

Mark Fogel Diversity, Employee Relations, Free Speech, Mark Fogel, politics, Social Media, Uncategorized

One of my favorite songs on The Who’s magnificent rock opus Quadrophenia is The Real Me. It asks the question “Can you see the real me?” over and over as the central character, Jimmy, asks his doctor and others for clarity about his issues. Well, HR has some new issues to contend with too. Can HR bring their true selves to …

WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide

Kris Dunn HR & Marketing, Jobvite, Kris Dunn, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Webinar

Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Kate Weimer Kate Weimer, Social Media

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

3 Things Glassdoor Taught Me

John Whitaker John Whitaker, Social Media

About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

smashfly smashups

VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …