The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Kate Weimer Kate Weimer, Social Media 1 Comment

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media 1 Comment

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

3 Things Glassdoor Taught Me

John Whitaker John Whitaker, Social Media

About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

smashfly smashups

VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …

truth

Writer’s Block. Six-Year-Olds. And Truth.

Kathy Rapp Benefits, Change, Communication, Culture, Current Affairs, Driving Productivity, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, HR, HR & Sports, Kathy Rapp, Leadership, Performance, Pop Culture, Retention, Social Media, Talent Management, wellness

Be forewarned.  I am experiencing writer’s block.  It’s so bad, I just poured myself a glass of bubbly and then proceeded to leave it in the kitchen. Which meant I had to get up, lost my train of thought once again, but brought back the bubbly. Why do I have writer’s block?  I’m totally uninspired by pop culture, current music, …

schedulers

Looking at Social Schedulers Beyond Scheduling

Kate Weimer Kate Weimer, Recruitment Marketing, Social Media, Social Recruiting

This one’s for all you trying to bust into the social media recruitment marketing scene… I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” …

10 HR Recommendations for 2017

Kathy Rapp Career Paths, Change, Coaching, Communication, Corporate America, Culture, Current Affairs, Driving Productivity, Employee Engagement, Engagement and Satisfaction, FOT Shoutout, Good HR, HR, HR (& Life!) Advice, Influence, Innovation, Kathy Rapp, Personal Brand, Recruiting, Retention, Social Media, Talent Management, The HR Profession

RJ set me up nice last week with his post on questions to ask before looking for a new HR gig.  And he’ll be pleased to know at least 5 people read his blog, as hrQ has 5 fabulous new resumes! For the rest of you who are either happy, or on the fence yet motivated because it’s the start …

VIDEO: SmashUps with Celinda Appleby – What It Takes To Get Your Recruitment Marketing Strategy Off The Ground

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Social Recruiting, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Celinda Appleby, Global Digital and Social Media Manager for Talent Acquisition at Nike. Recruitment marketing is …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …