Paul Hebert is the Vice President of Solution Design at Symbolist. Paul’s mission is to humanize the business relationships needed to drive greater employee, channel and customer loyalty. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. He is currently working to combine 1,000 posts on influencing behavior at his old site: http://www.i2i-align.com with his new team at Symbolist: http://symbolist.com.
Paul is a recognized authority on incentives and performance motivation. Want to know what’s going to motivate your people to perform at their best and impact the bottom line? Want to know whether your service award program really means anything at all? And are there psychological principles that drive your employees’ behavior? Paul’s your guy… unless you fervently bow down to Maslow.
10.5 QUESTIONS WITH PAUL HEBERT
1. The elevator just closed and you’ve got 30 seconds to pitch the random reader on who you are and why they should read your rants. Go..
I have one thing I need to accomplish before I die – get you to read FOT. It’s all I have left in this
2. Now for the mundane – break down your location, title, company/firm and what you do for a living..
Living in Greenville, SC and don’t want to move any more – went to 9 schools in 12 years – not counting the two colleges and four family relocations.
Currently Managing Director for i2i – An influence consultancy – helping companies align audience behaviors with business objectives using social psychology, behavioral economics, motivation and incentives/rewards. Our goal is to analyze and recommend influence strategies for organizations of all sizes – providing best practice and sound tactical recommendations.
3. One more question that everyone expects. What’s the reason you’re in this game? (why do you do what you do?)
I believe conventional wisdom is conventional and people are unique and extraordinary therefore companies need unique and extraordinary recommendations. Not many folks provide that any more.
4. If you’ve ever been to a professional baseball game, you know batters from the home team get to pick their own theme music as they walk from the dugout to the plate. If we ever have a FOT convention, what theme music will you come out to to pump the crowd up and why?
I’m Too Sexy for My Shirt by Right Said Fred. If you ever meet me in person the irony would be killer. Not to mention the merchandising opportunities.
5. Let’s stick with the baseball theme. If you’ve ever been to a pro game, you also know that the visitor doesn’t get to pick their own music. The home team picks that for them, and it’s usually less than stellar as a means of attempting to crush them. If you could pick theme music for your arch-rival to walk into a conference room to, what would it be and why?
Nobody Knows the Trouble I’ve Seen
Gotta put them in the mood to lose! No one can feel good after hearing that.
6. Finish the following sentence – “When I’m interviewing, I can tell within one minute that this thing isn’t going to work out because…
…the person doing the interview keeps telling me how the last person did the job. Why do they need my opinion/expertise if they already know what needs to be done. Get a monkey and give them the book – check the boxes and away you go.
7. Name the actor/actress that will portray you in the movie about you. Why the heck is that a fit?
John Belushi (or his brother.) I’m “belushi-ish” – especially after chugging my nightly fifth of Jack Daniels.
8. List three of your favorite books to pander to the educated segment of our readership…
- Influence – Science and Practice by R. Cialdini
- Change or Die – Alan Deutschman
- On Being Digital – Nicholas Negroponte
- Dune (first one more than all the others)
- Bourne Identity
- Beowulf – kidding – who really read that? Probably “To Kill a Mockingbird”
9. List three of your favorite movies to connect with the segment of our readership that doesn’t like to read…
- Glengarry Glen Ross
- Batman Begins
- Valley Girl
10. Let’s reach out to what remains of our readership. Who’s your favorite Old-School Rapper and why?
Coolio – gotta love Gangstas Paradise Good lyrics, good beat, good message. I give it a 95 Dave.
10.5. My first car was a Pontiac Lemans and here’s how it defined who I am….
I paid for it… it was a two-door so it communicated my free-wheeling “coupe” personality…had a killer stereo so it was loud. Did I mention I paid for it?