Meet Paul Hebert

PaulHebert 2013

Paul Hebert is a writer, speaker and consultant focused on influencing behaviors and driving business results through employees, channel partners and consumers. Over the course of his career, Paul has worked closely with clients to design influence, marketing, motivation, incentive, loyalty, recognition and reward programs to increase effectiveness and reduce costs.

Paul’s mission is to humanize the business relationships companies rely on to drive greater employee, channel and customer loyalty – and ultimately business results.

He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Through the use of proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients.

Paul is widely considered an expert on motivation and incentives and has been interviewed by the BBC, quoted in USATODAY, published in Loyalty360 magazine, published whitepapers and articles for HRM Magazine. He is a regular speaker at state  SHRM events, led multiple webinars on engagement, is a contributing author on the Fistful of Talent blog, writer and founding member of the editorial advisory board at the HRExaminer website, co-author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People” and is the Social Media Editor for the Enterprise Engagement Alliance.

See  Paul’s riffs and rants on Fistful of Talent here…



1.  The elevator just closed and you’ve got 30 seconds to pitch the random reader on who you are and why they should read your rants.  Go..

I have one thing I need to accomplish before I die – get you to read FOT.  It’s all I have left in this

2.  Now for the mundane – break down your location, title, company/firm and what you do for a living..

Living in Greenville, SC and don’t want to move any more – went to 9 schools in 12 years – not counting the two colleges and four family relocations.

Currently the Senior Director of Solutions Architecture at Creative Group Inc and a writer, speaker and consultant. Want to know whether your service award program really means anything at all? Curious what psychological principles drive sales behavior? I’m your guy.

3.  One more question that everyone expects.  What’s the reason you’re in this game? (why do you do what you do?)

I believe conventional wisdom is conventional and people are unique and extraordinary therefore companies need unique and extraordinary recommendations.  Not many folks provide that any more.

4.  If you’ve ever been to a professional baseball game, you know batters from the home team get to pick their own theme music as they walk from the dugout to the plate.  If we ever have a FOT convention, what theme music will you come out to to pump the crowd up and why?

I’m Too Sexy for My Shirt by Right Said Fred. If you ever meet me in person the irony would be killer.  Not to mention the merchandising opportunities.

5.  Let’s stick with the baseball theme.  If you’ve ever been to a pro game, you also know that the visitor doesn’t get to pick their own music.  The home team picks that for them, and it’s usually less than stellar as a means of attempting to crush them.  If you could pick theme music for your arch-rival to walk into a conference room to, what would it be and why?

Nobody Knows the Trouble I’ve Seen

Gotta put them in the mood to lose!  No one can feel good after hearing that.

6.  Finish the following sentence – “When I’m interviewing, I can tell within one minute that this thing isn’t going to work out because…

…the person doing the interview keeps telling me how the last person did the job.  Why do they need my opinion/expertise if they already know what needs to be done.  Get a monkey and give them the book – check the boxes and away you go.

7.  Name the actor/actress that will portray you in the movie about you.  Why the heck is that a fit?

John Belushi (or his brother.)  I’m “belushi-ish” – especially after chugging my nightly fifth of Jack Daniels.

8.  List three of your favorite books to pander to the educated segment of our readership…


  • Influence – Science and Practice by R. Cialdini
  • Change or Die – Alan Deutschman
  • On Being Digital – Nicholas Negroponte


  • Dune (first one more than all the others)
  • Bourne Identity
  • Beowulf – kidding – who really read that?  Probably “To Kill a Mockingbird”

9.  List three of your favorite movies to connect with the segment of our readership that doesn’t like to read…

  • Glengarry Glen Ross
  • Batman Begins
  • Valley Girl


10.  Let’s reach out to what remains of our readership.  Who’s your favorite Old-School Rapper and why?

Coolio – gotta love Gangstas Paradise   Good lyrics, good beat, good message.  I give it a 95 Dave.

10.5.  My first car was a Pontiac Lemans and here’s how it defined who I am….

I paid for it… it was a two-door so it communicated my free-wheeling “coupe” personality…had a killer stereo so it was loud.  Did I mention I paid for it?


See  Paul’s riffs and rants on Fistful of Talent here…