3 Ways To Tell If Someone From The “Speaker’s Circuit” Is Legit

Guest: Ben Martinez Ben Martinez, Conferences 8 Comments

A few years back I became aware that there was a “Speaker’s Circuit” for HR people. The more I became aware of it, the more it sounded like a wonderful place to be. You have done everything in your career and now you are being paid hundreds of thousands to millions of dollars to travel the world and…..speak. I later …

Be Curious About Your Competition… Then Follow Their Clues

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Have a Pretty Career Website, But It Is Still Not a Brand

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …