You Have a Pretty Career Website, But It Is Still Not a Brand

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 4 Comments

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

Recruitment Marketing for Idiots

Tim Sackett Employment Branding and Culture, Recruiting, Recruitment Marketing, Tim Sackett, Uncategorized

More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …

Can Social Media Replace Your Career Site?

Holland Dombeck McCue Holland Dombeck, Social Media

When was the last time you went to a corporate website… other than your own? Now consider, when was the last time you visited a brand on social media? A majority of the Fortune 100 websites (68% in fact) have been experiencing negative growth, but are seeing significant increases in their social media traffic, posing the question: Do you still …

#Mobilegeddon: Did You Survive?

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Social Media, Social Media and Talent

Hello and happy Earth Day 2015, FOT Nation! I assume if you’re reading this that you are alive and well post Mobilegeddon—but is your career site’s search ranking? If you missed the hoopla in the Twittersphere yesterday, and the doomsday-prepper blog posts in the last few weeks, here’s the Q+D from PCWorld: It’s a shift so potentially fraught with peril …