Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media 1 Comment

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

Tesla Fired Hundreds….To “Improve Morale”

RJ Morris Corporate America, Employee Relations, in the news, Outmatch, RJ Morris 3 Comments

When you geek out on talent like the folks here at FOT, it’s fun to sit back and watch high profile companies make big talent decisions.  Intrigue, strategy and risk are all embedded in public leadership transitions, succession planning, business strategy pivots, acquisitions, mass firings….wait, what? Mass firings?  Who announces those and makes them public?  Well, Tesla does.  Backstory intro …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

Keep Your Culture From Becoming the Cult of Personality  

Dawn Burke Culture, Dawn Burke, Jobvite

This is likely a no brainer to most, but it can be tricky, so worth exploring.  I am a big, big advocate for the concept of culture in the workplace.  What does cultural advocacy mean?  It means I believe: The way people work around a place is indeed a culture Culture is the appropriate word to describe that phenomenon Organizations …

united airlines

I Was Fed Up With United Airlines’ Culture Even Before They Started Dragging People Off Planes

John Hollon Culture, Current Affairs, John Hollon, Leadership

Believe me when I tell you this: I soured on the customer service practices of United Airlines long before they decided that dragging people off planes would enhance the flying experience. You’ve probably seen the video by now. You know the one — where the customer on the last flight of the night from Chicago to Louisville refuses to give up …

lion idea

Nobody Gets a Great Idea When They’re Being Chased by a Lion

John Hollon Culture, John Hollon

I subscribe to the old adage that there’s nothing new under the sun. But once in awhile even I get gobsmacked (as the British like to say) by a new insight that’s so thoughtful and incisive that it makes up for all the crap that normally passes for management wisdom these days. The insight that grabbed me comes from Mark Nathan, CEO of Zipari, a …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

uber ceo travis kalanick

A Lesson From Uber: You Are What Your Culture Says You Are – Like It or Not

John Hollon Culture, John Hollon

Why do so many people think that companies only focus on building strong, positive workplace cultures? The fact is, organizations are ALWAYS building their culture — whether they mean to or not. You know what I’m talking about: Those kinds of businesses where workers spend more time yakking about all the bad management and terrible decision making going on around them than …

Amazon Suicide Attempt: Sometimes Big Events Lead to Big Change…

Kris Dunn Culture, Engagement and Satisfaction, Kris Dunn

The title says it all – sometimes it takes big events to lead to big change. Back in 2015, Amazon came under fire following a shocking piece from the New York Times exposing the company’s toxic cut-throat working environment.  If you’re fairly well-read and in the talent game, you saw the article and wondered aloud what it was really like to …

Ease on Down: The Importance of Offboarding Your Employees

Kate Weimer employee experience, Kate Weimer, Offboarding

Onboarding is an integral part to any new hire’s experience—for both the new hire and the organization. It’s important for the new hire, so as to ease them into the company and their role; and it’s equally important for the team they’re joining, so as to introduce them to the new hire and the new structure of the team with …