You Have a Pretty Career Website, But It Is Still Not a Brand

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 4 Comments

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

Our Companies Are Sick. #1 Advice on How to Get Well? Fire.Them.All.

Paul Hebert Employee Coaching, Employee Development, Employee Engagement, employee experience, Engagement and Satisfaction, Good HR, Managing People, Paul Hebert, Performance Reviews

Bad management is a chronic corporate illness. And it’s an epidemic. Bad management reproduces quickly in today’s world because in many cases (especially in public companies) performance is measured on a quarter to quarter basis and some of the fastest ways to achieve short-term goals is through fear and intimidation. And managers who use those arcane techniques are the people …

How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

You’re 10 Years Too Late To Get Amazon. Maybe 30.

RJ Morris Business Development, Current Affairs, RJ Morris

Here was the press release intro: Amazon today announced plans to open Amazon HQ2, a second company headquarters in North America. Amazon expects to invest over $5 billion in construction and grow this second headquarters to include as many as 50,000 high-paying jobs. Then mayors and governors lost their ever loving minds.  $5B and 50k tech jobs. Sign me up. …

The Battle Over Casual Work Dress: It’s Time to Declare Victory and Let It Go

John Hollon Culture, Dress Code, John Hollon

Back in 1994, I showed up for a job interview in Honolulu wearing a suit and tie. It was the hottest, sweatiest interview I ever had. Fortunately for me, that didn’t matter. I got the job but I never dressed that way again during my three plus years as a newspaper editor in the Aloha State. The reason I bring …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

VIDEO: No Scrubs with Jason Seiden – Culture Is Not a Cult…So What Is It?

Dawn Burke Culture, Dawn Burke, Jobvite, Video

Host Dawn Burke welcomes guest Jason Seiden to No Scrubs this month! Jason is found of Brand Amper, which was acquired by The Muse earlier in 2017. These two believers of workplace culture dig in on the history of workplace culture, why it’s become such a hot topic in the past few years, who should own its development, and much …

Keep Your Culture From Becoming the Cult of Personality  

Dawn Burke Culture, Dawn Burke, Jobvite

This is likely a no brainer to most, but it can be tricky, so worth exploring.  I am a big, big advocate for the concept of culture in the workplace.  What does cultural advocacy mean?  It means I believe: The way people work around a place is indeed a culture Culture is the appropriate word to describe that phenomenon Organizations …

dead google

The Day The Google Died

Kris Dunn Audacious Ideas, Compensation/Cash Money, Culture, Good HR, Kris Dunn, Recruiting

OK, died might be strong.  But contracted a fatal disease that will one day make it perish?  Accurate… If there’s one thing we know through the annuals of time and the history of the enterprise organization globally, it’s that nothing is forever.  To be sure, there are times when it feels like the position of many of the companies we …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …