The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer 1 Comment

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …

unlimited pto

Is Unlimited PTO Just a Scam Not to Pay Out Accrued Vacation and Sick Time?

Kris Dunn HR, Kris Dunn, Policies, PTO, TO

Yeah, I said it. In my darkest moments, I’m a bit of a skeptic.  And I think unlimited PTO might just be a scam to not pay out accrued vacation and sick time. With me?  Against me?  As with most things, the truth probably lies somewhere in the middle.  Here’s 5 things I know about vacation/sick time and the connection …

Attention Walmart: It’s Managerial Malpractice When You Push Sick People to Work

John Hollon Bad HR, John Hollon, wellness

Here’s a leadership lesson that every manager should have drilled into their head: You don’t let employees work when they’re sick. Sounds pretty simple, doesn’t it? Of course it does, because it doesn’t take a management genius to know that sick workers hurt you in a number of different ways: Sick workers don’t perform as well as healthy ones. Productivity drops …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

uber ceo travis kalanick

A Lesson From Uber: You Are What Your Culture Says You Are – Like It or Not

John Hollon Culture, John Hollon

Why do so many people think that companies only focus on building strong, positive workplace cultures? The fact is, organizations are ALWAYS building their culture — whether they mean to or not. You know what I’m talking about: Those kinds of businesses where workers spend more time yakking about all the bad management and terrible decision making going on around them than …

5 Steps for Preventing Recruiter Burnout

Tim Sackett Engagement and Satisfaction, Tim Sackett, Uncategorized

My grandmother worked at a General Motors metal fabrication plant, raised five daughters, had the most wonderful dinner on the table each night, looked absolutely beautiful at all times, and never once complained of burnout! She might have had a nightly cocktail or two, but no burnout! But, that was back when kids walked to school, uphill, both ways. I …

Ease on Down: The Importance of Offboarding Your Employees

Kate Weimer employee experience, Kate Weimer, Offboarding

Onboarding is an integral part to any new hire’s experience—for both the new hire and the organization. It’s important for the new hire, so as to ease them into the company and their role; and it’s equally important for the team they’re joining, so as to introduce them to the new hire and the new structure of the team with …

The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …