How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer 2 Comments

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

3 Things Glassdoor Taught Me

John Whitaker John Whitaker, Social Media 10 Comments

About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …

The One Recruitment Marketing Strategy Almost No One is Using

Tim Sackett Leadership, Recruitment Marketing, Smashfly, Tim Sackett

Gallup tells us nearly 50% of people will leave a job at some point in their career to get away from a bad manager. Bad managers turnover more talent than any other issue in your organization! If it wasn’t for bad managers, HR and TA would actually be an easy job! We also know that working for a great manager …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

Employer Brand Job, Anyone?

Jessica Lee Employment Branding and Culture, Jessica Lee, Job Market, Job Seeker Advice

An interesting thing is happening right now… there are more employer brand jobs open now than ever. EVER. I haven’t seen anything like it in the past few years. It’s a good… actually, it’s a great time to be in the employer brand space. So what’s happening? Well, maybe six or seven years back, it seemed that everyone was getting …

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …

Recruit Like a Marketer: Retarget Your Recruiting Budget Into Retargeting

Holland Dombeck McCue Holland Dombeck, HR & Marketing, Recruiting, Talent Strategy, Web/Tech

On a scale of zero to very limited, I fall about dead center when it comes to possessing any traditional recruiting experience.  As a result, pulling from a background in B2B marketing, coupled with taking a hat tip from my consumer marketing group, has become a common theme in my approach to helping the team I support. One of the …