brand advocates

Looking for Brand Advocates? Start With Your Employees

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become… Get the Rest

brand

Have You Forgotten to Brand Your Jobs?

There's a good chance if you're in Talent Acquisition that you're working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over

holiday

People at Holiday Parties are Talking About HR Tech, Employer Brands and Suvees

Yesterday I should have knocked out a few hours of work and put the finishing touches on my 2017 strategic plan, but instead I woke up at 8:30,

Snapchat, Mug Shots, & Brand Ambassadors

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and

The First Step in Recruitment Marketing

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the

Even Apple Needs to Get Their Employer Brand Game On.

I got an Apple watch from my hubby, and I returned it. That’s another blog post. But while standing at the Apple store waiting for someone to help

Ugly is OK. Embrace the Ugly.

We’re a hot mess, and you’re going to want to come work here…  said no company career website ever. Right? But when it comes to your recruiting efforts, what

Diverse Erection Careers (And Other Misfortunate Employer Brands).

If you think you have a hard time overcoming stuff like negative Glassdoor reviews, compensation that’s not competitive with the market or some of the other challenges most

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie –