The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer 3 Comments

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …

Be Curious About Your Competition… Then Follow Their Clues

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 2 Comments

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Have a Pretty Career Website, But It Is Still Not a Brand

Guest: Ben Martinez Ben Martinez, Employment Branding and Culture 4 Comments

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

glassdoor

How To Navigate Glassdoor Like A Boss

Patrick Ward Employment Branding and Culture, Patrick Ward

Glassdoor. The talent acquisition site all HR professionals and leaders love to hate. It’s been talked about over and over again in the industry, but I’m a big believer in looking at all sides of recruiting and HR tech, and Glassdoor is one site we need to turn our attention to (especially since they just underwent a rebrand.) Not only is …

employer branding

3 Ways You’re Failing at Employer Branding

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog. Well, if you’re reading …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

brand

Have You Forgotten to Brand Your Jobs?

Tim Sackett Employment Branding and Culture, Smashfly, Tim Sackett, Uncategorized

There’s a good chance if you’re in Talent Acquisition that you’re working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over the past five years or more, and it doesn’t look like this trend will end anytime soon. It makes sense. In the world today we need to attract great talent. As such, …

holiday

People at Holiday Parties are Talking About HR Tech, Employer Brands and Suvees

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR Tech, Uncategorized

Yesterday I should have knocked out a few hours of work and put the finishing touches on my 2017 strategic plan, but instead I woke up at 8:30, finished Anna Kendrick’s memoir with a cup of coffee, then fell back asleep to the melodious voices of Property Brothers on my television. I didn’t brush my teeth until somewhere around 11:30. …

Snapchat, Mug Shots, & Brand Ambassadors

Holland Dombeck McCue Brand Ambassadors, Holland Dombeck, Recruitment Marketing

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad. Luckily, no one was hurt. Except for the teen’s ego, I’m sure, after the Bryan Police Department decided to make an example out of her and tweet her mug shot …