The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett 5 Comments

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

glassdoor

How To Navigate Glassdoor Like A Boss

Patrick Ward Employment Branding and Culture, Patrick Ward

Glassdoor. The talent acquisition site all HR professionals and leaders love to hate. It’s been talked about over and over again in the industry, but I’m a big believer in looking at all sides of recruiting and HR tech, and Glassdoor is one site we need to turn our attention to (especially since they just underwent a rebrand.) Not only is …

employer branding

3 Ways You’re Failing at Employer Branding

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog. Well, if you’re reading …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

brand

Have You Forgotten to Brand Your Jobs?

Tim Sackett Employment Branding and Culture, Smashfly, Tim Sackett, Uncategorized

There’s a good chance if you’re in Talent Acquisition that you’re working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over the past five years or more, and it doesn’t look like this trend will end anytime soon. It makes sense. In the world today we need to attract great talent. As such, …

holiday

People at Holiday Parties are Talking About HR Tech, Employer Brands and Suvees

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR Tech, Uncategorized

Yesterday I should have knocked out a few hours of work and put the finishing touches on my 2017 strategic plan, but instead I woke up at 8:30, finished Anna Kendrick’s memoir with a cup of coffee, then fell back asleep to the melodious voices of Property Brothers on my television. I didn’t brush my teeth until somewhere around 11:30. …

Snapchat, Mug Shots, & Brand Ambassadors

Holland Dombeck McCue Brand Ambassadors, Holland Dombeck, Recruitment Marketing

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad. Luckily, no one was hurt. Except for the teen’s ego, I’m sure, after the Bryan Police Department decided to make an example out of her and tweet her mug shot …

The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …

Even Apple Needs to Get Their Employer Brand Game On.

Jessica Lee Employee Communications, Employee Engagement, Employment Branding and Culture, HR, Jessica Lee

I got an Apple watch from my hubby, and I returned it. That’s another blog post. But while standing at the Apple store waiting for someone to help me, I became mesmerized by the buzz within the store.The products, the crowd, the happy smiles of their employees… and I couldn’t help but to wonder how all their employees ended up …