Is Employer Branding Killing Corporate Culture and Employee Engagement?

Paul Hebert Audacious Ideas, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, Engagement and Satisfaction, Good HR, Paul Hebert 2 Comments

In the context of the real world “employer branding” is fairly new. According to Wikipedia it was first defined in the Journal of Brand Management in 1996 as an attempt to connect consumer brand management techniques to human resources. The first book on employer branding was published in 2005 (The Employer Brand, Bringing the Best of Brand Management to People …

Building A New Careers Site? Here Are The First Steps You Need To Take

Kate Weimer Employment Branding and Culture, Kate Weimer

Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …

The Recruiting Landscape is Changing, Here’s How Your Strategy Can Change With It

Guest: Rachel Bitte Jobvite, Rachel Bitte, Recruiting

It doesn’t take a rocket scientist to know that the recruiting landscape is changing rapidly. With the unemployment rate now dipping to a 17-year low of 4.1%, most of the educated and skilled workers are already employed. Meanwhile, companies eager to grow alongside this new economy are grinding to find qualified talent to fill a record-high number of job openings. …

3 Engaging Podcast Topic Ideas To Catch Candidate Attention

Elizabeth Dickerson Elizabeth Dickerson, Podcast

Podcasting is worth the time and investment as a form of employer branding and a way to connect with your candidate audience. There’s an opportunity to get deep with podcasting–through capturing stories of employees, sharing tips and tricks, or featuring interesting banter back and forth between experts. Any serious job-seeker is going to soak all of this information up in …

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …

Be Curious About Your Competition… Then Follow Their Clues

Ben Martinez Ben Martinez, Employment Branding and Culture

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Have a Pretty Career Website, But It Is Still Not a Brand

Ben Martinez Ben Martinez, Employment Branding and Culture

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

The Smartest Thing Zappos HR Ever Did Has Barely Caught On. Why?

Tim Sackett Employment Branding and Culture, Tim Sackett

Remember a few years back when Zappos, the darling of the HR world, announced it was offering new employees $1000 on their 90 day anniversary to leave the company? (BTW – that offer is now up to $4,000 to leave the company! Talk about doubling down on culture!) At the time that’s all HR people talked about – it was …

glassdoor

How To Navigate Glassdoor Like A Boss

Patrick Ward Employment Branding and Culture, Patrick Ward

Glassdoor. The talent acquisition site all HR professionals and leaders love to hate. It’s been talked about over and over again in the industry, but I’m a big believer in looking at all sides of recruiting and HR tech, and Glassdoor is one site we need to turn our attention to (especially since they just underwent a rebrand.) Not only is …

employer branding

3 Ways You’re Failing at Employer Branding

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture

“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog. Well, if you’re reading …