brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

brand

Have You Forgotten to Brand Your Jobs?

Tim Sackett Employment Branding and Culture, Smashfly, Tim Sackett, Uncategorized

There’s a good chance if you’re in Talent Acquisition that you’re working on your Employment Brand (EB). EB has been probably the hottest priority for TA leaders over the past five years or more, and it doesn’t look like this trend will end anytime soon. It makes sense. In the world today we need to attract great talent. As such, …

holiday

People at Holiday Parties are Talking About HR Tech, Employer Brands and Suvees

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR Tech, Uncategorized

Yesterday I should have knocked out a few hours of work and put the finishing touches on my 2017 strategic plan, but instead I woke up at 8:30, finished Anna Kendrick’s memoir with a cup of coffee, then fell back asleep to the melodious voices of Property Brothers on my television. I didn’t brush my teeth until somewhere around 11:30. …

Snapchat, Mug Shots, & Brand Ambassadors

Holland Dombeck McCue Brand Ambassadors, Holland Dombeck, Recruitment Marketing

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad. Luckily, no one was hurt. Except for the teen’s ego, I’m sure, after the Bryan Police Department decided to make an example out of her and tweet her mug shot …

The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …

Even Apple Needs to Get Their Employer Brand Game On.

Jessica Lee Employee Communications, Employee Engagement, Employment Branding and Culture, HR, Jessica Lee

I got an Apple watch from my hubby, and I returned it. That’s another blog post. But while standing at the Apple store waiting for someone to help me, I became mesmerized by the buzz within the store.The products, the crowd, the happy smiles of their employees… and I couldn’t help but to wonder how all their employees ended up …

Ugly is OK. Embrace the Ugly.

Jessica Lee Culture, Employment Branding and Culture, Jessica Lee

We’re a hot mess, and you’re going to want to come work here…  said no company career website ever. Right? But when it comes to your recruiting efforts, what if you were to be just a little bit more honest about the flaws—and truly embraced them? And I’m not talking in an interview setting, copping up to the “challenges” of …

Diverse Erection Careers (And Other Misfortunate Employer Brands).

Matt Charney Audacious Ideas, Employment Branding and Culture, FOT Reads, HR, Matt Charney

If you think you have a hard time overcoming stuff like negative Glassdoor reviews, compensation that’s not competitive with the market or some of the other challenges most commonly ascribed to employer branding initiatives, trust me, you have nothing to worry about—some recruiters out there have it way worse. Like the guy who has to do the hiring for Louisville, …

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …