The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …

Even Apple Needs to Get Their Employer Brand Game On.

Jessica Lee Employee Communications, Employee Engagement, Employment Branding and Culture, HR, Jessica Lee

I got an Apple watch from my hubby, and I returned it. That’s another blog post. But while standing at the Apple store waiting for someone to help me, I became mesmerized by the buzz within the store.The products, the crowd, the happy smiles of their employees… and I couldn’t help but to wonder how all their employees ended up …

Ugly is OK. Embrace the Ugly.

Jessica Lee Culture, Employment Branding and Culture, Jessica Lee

We’re a hot mess, and you’re going to want to come work here…  said no company career website ever. Right? But when it comes to your recruiting efforts, what if you were to be just a little bit more honest about the flaws—and truly embraced them? And I’m not talking in an interview setting, copping up to the “challenges” of …

Diverse Erection Careers (And Other Misfortunate Employer Brands).

Matt Charney Audacious Ideas, Employment Branding and Culture, FOT Reads, HR, Matt Charney

If you think you have a hard time overcoming stuff like negative Glassdoor reviews, compensation that’s not competitive with the market or some of the other challenges most commonly ascribed to employer branding initiatives, trust me, you have nothing to worry about—some recruiters out there have it way worse. Like the guy who has to do the hiring for Louisville, …

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …

Peace Up, A-Town Down: Best-in-Class Talent Attraction Example from a Municipality

Holland Dombeck McCue Always Be Closing, Holland Dombeck, HR, HR & Marketing, Recruiting

I – like most Atlanta residents – am a transplant to this great city; I moved here after graduating in 2008 (rough times) with my now husband to start my career and a life together. Over the last seven years, I have seen Atlanta grow exponentially, much in part to our booming start up community, top-ranked universities and an uptick …

The Ten “Apply Now” Commandments

William Tincup Good HR, Interviewing, Recruiting, William Tincup

We’re all feeling the same thing here… candidates are different today than they were yesterday. We need to interact with them differently. We need to recognize that they are in power, moreover, we need to meet them where they are. We need new commandments. Here’s my take… I am the Candidate. Recruiters, sourcers, hiring managers, HR and executives, treat me …

Elevate Your Employment Brand with a Successful Employee Photo Shoot (Quick and Dirty Guide!)

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, HR (& Life!) Advice, Innovation

Cell phones, GoPros and highly affordable digital cameras coupled with Instagram, Snap Chat and Vine provide anyone in charge of branding or communications quick and dirty access to employee content. However, your iPhone can only get you so far when you need a set of high-quality images to communicate your employment brand. Since modern technology and social media has shaped the …

2015 Employer Branding Resolutions

Holland Dombeck McCue Culture, Driving Productivity, Employee Engagement, Employment Branding and Culture, Good HR, Holland Dombeck, HR & Marketing, Online Applications, Personal Brand, Recruiting, Social Media, Social Media and Talent, The HR Profession

It’s the first Monday in January and the first day back to work for corporate America after the holiday season. At this point in the year, you’ve already had 4 days to break your resolutions; but hey, who’s judging? It’s hard to make anything stick when you’re coming off a two-week bender of eggnog, relatives and glitter. But I digress… …