Here’s The One Big Takeaway From LinkedIn’s Most Popular Job Posts

John Hollon Employment Branding and Culture, John Hollon

Here’s the one big thing I learned from LinkedIn’s latest list of their most popular (they call it most viewed) job posts: When it comes to job seekers, it’s all about the brand. You should remember this when you hear somebody pooh-pooh the notion that a company’s brand really isn’t all that important to job candidates. They’ll tell you that …

Recruitment Marketing for Idiots

Tim Sackett Employment Branding and Culture, Recruiting, Recruitment Marketing, Tim Sackett, Uncategorized

More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …