Tesla Fired Hundreds….To “Improve Morale”

RJ Morris Corporate America, Employee Relations, in the news, Outmatch, RJ Morris 3 Comments

When you geek out on talent like the folks here at FOT, it’s fun to sit back and watch high profile companies make big talent decisions.  Intrigue, strategy and risk are all embedded in public leadership transitions, succession planning, business strategy pivots, acquisitions, mass firings….wait, what? Mass firings?  Who announces those and makes them public?  Well, Tesla does.  Backstory intro …

branding

Employment Branding:1, Falcons:0

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck

If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

VIDEO: SmashUps with Ursula Mead: Creating a New Kind of Glassdoor

Tim Sackett Employee Communications, Employee Engagement, Recruiting, Recruitment Marketing, Smashfly, Tim Sackett

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Kinda important right? This month on Smashups, Tim talks to Ursula Mead, Founder and CEO of InHerSight, which tags itself as where …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …

Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR, HR & Marketing

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in their cars. I’ve never given a Lyft driver less than five stars, so I was delighted when the below email hit my inbox. What I like about this letter: John and Logan …

Most Talent Pros Cannot Run a Cool GE Brand Campaign

RJ Morris College Recruiting, Culture, Employment Branding and Culture, Recruiting, RJ Morris

The alternate title would be: “The Poor HR Pro’s Guide to Figuring Out Employment Brand.” GE’s recent brilliant branding effort centered around “What’s wrong with Owen” is, I believe, getting a bunch of well-deserved press.  Cynics will say that they could also generate brilliance with GE’s gagillion dollar recruiting budget. Maybe, maybe not. But what about the reader of FOT …

How To Leverage Human-Centered Design In Your Employment Brand Strategy

Holland Dombeck McCue Always Be Closing, Candidate Pool, Employment Branding and Culture, Holland Dombeck, HR, Recruiting

I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …

Is Employment Branding The Next Key Skill of the Super Sourcer?

Kelly Dingee Employment Branding and Culture, HR, Kelly Dingee, Sourcing

Ahhh… Employment Branding (EB)—the most buzzed-about phrase in recruiting today and a hell of a lot more sexy than Candidate Experience (CE). It’s so interesting—this meld of Social Media, Recruiting and Marketing. It’s the intro, the “How You Doin’?” moment versus the “do the right thing” check and balance concept of CE. If you listen to anyone talk about it, any …

Multi-Generation Employment Branding and the Whole Foods Dilemma

Holland Dombeck McCue Employee Communications, Employment Branding and Culture, Food and Drink, Holland Dombeck, HR, HR & Marketing, Talent Strategy

Whole Foods made some noise last week following their announcement of a new lower-cost chain of stores geared at the millennial generation. While limited details around the new chain were shared, Whole Foods co-CEO Walter Robb described the new concept as “unlike anything that currently exists in the marketplace” and would “feature a modern, streamlined design, innovative technology, and a …