Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …