Dating Apps Supposedly Ruined Romance Forever – Are We Now Handing the Hiring Process to Them?

Kate Weimer Kate Weimer, Recruiting 2 Comments

Back in 1995, Match.com launched itself onto the world wide web, and singles running Windows 95 on their 8 megabyte PCs had their first taste of online dating. 20 years later, the landscape of online dating had exploded as the concept of being “online” evolved with mobile devices. While Match.com was (and is currently) still around, its market was now …

Making Your Network Stronger Is All About Doing the Little Things

Kate Weimer Kate Weimer, Networking 1 Comment

Hey superstar recruiters, I see you making placement after placement, and this one’s for you. You’ve got it all, and you’re on top of the world. You get a req, hunt for and sweet talk the perfect candidate, show the hiring manager what’s so great about them, crush the placement and move along to the next req. But wait! Slow …

Your TBNT Note Is Boring – Here’s How To Make It Better

Kate Weimer candidate experience, Kate Weimer 0 Comments

The only thing worse than bad news is no news at all. Some may argue the opposite—no news is good news. But when it comes to hiring and the candidate experience, playing by the rules of the former adage is the way to go. Candidates like feedback. Whether they get the interview/job or not, you have a certain amount of responsibility as a recruiter …

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Kate Weimer Kate Weimer, Social Media

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Kate Weimer Email, Kate Weimer, Recruitment Marketing

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

Kate Weimer A.I., Kate Weimer

CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I actually heard A.I. for the workplace …