How to Build an Employer Brand Ambassadorship Program at Your Company

Kate Weimer Employment Branding and Culture, Kate Weimer 2 Comments

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Kate Weimer Email, Kate Weimer, Recruitment Marketing 2 Comments

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

Kate Weimer A.I., Kate Weimer

CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I actually heard A.I. for the workplace …

Everything Wrong With the Millennial Job Posting Making Its Rounds on the Internet

Kate Weimer job postings, Kate Weimer

Over the past few years, bashing millennials has overtaken baseball as America’s favorite pastime. Maybe it’s because millennials keep killing various industries, or maybe it’s because it’s very easy to pigeonhole one generation and blame all problems within the workplace on them. Whatever the reason, articles of why millennials are terrible have become so commonplace that they’re beginning to read …

Asking for Current Salaries Without Putting Candidates Off

Kate Weimer Kate Weimer, Recruiting

Recruiting is all about talking to people: talking to candidates during the whole process, talking to hiring managers as you move candidates along, talking to your teammates about different strategies for clients, and the list goes on. With all the people recruiters talk to and all the different conversations they engage in each day, perhaps none can get as uncomfortable as …

recruiter content

The Four Types of Content Recruiters Should Be Sharing To Build Their Personal Brands

Kate Weimer Kate Weimer, Personal Brand

Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and documenting in between. With goals to think about and reqs to fill, who has time for building a personal brand by posting to social media? Well, actually, you do! The fact of the matter is, not only …

facebook pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

Kate Weimer Kate Weimer, Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …

social media trolls

Should You Fire Social Media Trolls?

Kate Weimer HR, Kate Weimer

What Are Trolls? Internet trolls are an abundant and unfortunate byproduct of the internet’s unlimited amounts of communication and anonymity. In the early days of the internet, trolls were limited to message boards and the term was saved for users who had anonymous profile images and usernames that went around causing trouble for the sake of it. As the internet has evolved since those early days, …

community management

Community Management + Employer Branding

Kate Weimer candidate experience, Kate Weimer, Recruitment Marketing

Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …