Building A New Careers Site? Here Are The First Steps You Need To Take

Kate Weimer Employment Branding and Culture, Kate Weimer 1 Comment

Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …

3 Questions You Should Ask Your Employees From Time to Time

Kate Weimer Kate Weimer, Managing People 2 Comments

Think about all the questions you ask an employee before they’re hired (also known as a candidate): questions to get to know who they are, what experience they have, how they might fit into your organization. Now think about all the questions you ask an employee when they’ve decided to leave your company (also known as a traitor…I kid, I …

Your Company’s Values Are NOT Your Company’s Employer Value Propositions

Kate Weimer Employment Branding and Culture, Kate Weimer 1 Comment

It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference between values and employer value propositions. …

The Top 3 Soft Skills to Look for in Candidates

Kate Weimer Kate Weimer, Recruiting 1 Comment

When looking at candidates for a role, typically the first thing you’ll screen is if they hit each of the job requirements. These requirements are skills, experiences, education levels, etc. that are the minimum of what the next team member in this role needs to have. These are your hard skills, the ones you earn and learn throughout a career. So once you’ve cut the …

Your Mass InMail Messaging Sucks – Here’s How to Make it Better

Kate Weimer candidate experience, Kate Weimer

I received a tragic InMail on LinkedIn the other day. Yes, TRAGIC. Here’s a (slightly edited to protect the identity of the culprit) look at this sad, sad message: Searching for a job role in the city for a leading company. We are looking for someone who has done relevant work. If you do not have all of this experience, they …

Here Are A Few Steps You Can Take to Rank Higher in Google Jobs Results

Kate Weimer Google for Jobs, Kate Weimer

It’s been a mere seven months since Google Jobs launched. The supposed downfall of recruiting never happened. Seven months on and recruiting still stands. As with every development that comes recruiting’s way, navigating the world with Google Jobs is more about learning how to work with Google Jobs and less about working against it. The main thing to know about making …

Dating Apps Supposedly Ruined Romance Forever – Are We Now Handing the Hiring Process to Them?

Kate Weimer Kate Weimer, Recruiting

Back in 1995, Match.com launched itself onto the world wide web, and singles running Windows 95 on their 8 megabyte PCs had their first taste of online dating. 20 years later, the landscape of online dating had exploded as the concept of being “online” evolved with mobile devices. While Match.com was (and is currently) still around, its market was now …

Making Your Network Stronger Is All About Doing the Little Things

Kate Weimer Kate Weimer, Networking

Hey superstar recruiters, I see you making placement after placement, and this one’s for you. You’ve got it all, and you’re on top of the world. You get a req, hunt for and sweet talk the perfect candidate, show the hiring manager what’s so great about them, crush the placement and move along to the next req. But wait! Slow …

Your TBNT Note Is Boring – Here’s How To Make It Better

Kate Weimer candidate experience, Kate Weimer

The only thing worse than bad news is no news at all. Some may argue the opposite—no news is good news. But when it comes to hiring and the candidate experience, playing by the rules of the former adage is the way to go. Candidates like feedback. Whether they get the interview/job or not, you have a certain amount of responsibility as a recruiter …

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …