social media trolls

Should You Fire Social Media Trolls?

Kate Weimer HR, Kate Weimer

What Are Trolls? Internet trolls are an abundant and unfortunate byproduct of the internet’s unlimited amounts of communication and anonymity. In the early days of the internet, trolls were limited to message boards and the term was saved for users who had anonymous profile images and usernames that went around causing trouble for the sake of it. As the internet has evolved since those early days, …

community management

Community Management + Employer Branding

Kate Weimer candidate experience, Kate Weimer, Recruitment Marketing

Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …

schedulers

Looking at Social Schedulers Beyond Scheduling

Kate Weimer Kate Weimer, Recruitment Marketing, Social Media, Social Recruiting

This one’s for all you trying to bust into the social media recruitment marketing scene… I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” …

Ease on Down: The Importance of Offboarding Your Employees

Kate Weimer employee experience, Kate Weimer, Offboarding

Onboarding is an integral part to any new hire’s experience—for both the new hire and the organization. It’s important for the new hire, so as to ease them into the company and their role; and it’s equally important for the team they’re joining, so as to introduce them to the new hire and the new structure of the team with …