Recruit Like A Marketer: Surprise and Delight (Then Reap The Social Reward!)

Holland Dombeck McCue Candidate Pool, Culture, Current Affairs, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, Good HR, Holland Dombeck, HR, HR & Marketing, in the news, Innovation, Recruiting, Talent Strategy

Yesterday Uber partnered with the Animal Planet to bring adorable and adoptable puppies to offices in a handful of major metropolitan cities in their footprint. While the offer was geared at generating buzz for Animal Planet’s annual Puppy Bowl (and building some goodwill for a company that needs it), Uber and The Animal Planet also provided the perfect vehicle for …

Recruit Like A Marketer: Add These 5 Marketers To Your Headcount

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Recruiting, Talent Strategy, The HR Profession, Working With Recruiters

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But with the average recruiter already wearing multiple hats—sourcer, recruiter, account manager—asking them to tackle marketing while they’re at it feels like an unfair request. I …