Snapchat, Mug Shots, & Brand Ambassadors

Holland Dombeck McCue Brand Ambassadors, Holland Dombeck, Recruitment Marketing

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad. Luckily, no one was hurt. Except for the teen’s ego, I’m sure, after the Bryan Police Department decided to make an example out of her and tweet her mug shot …

The First Step in Recruitment Marketing

Tim Sackett candidate experience, employee experience, Employment Branding and Culture, Recruiting, Recruitment Marketing, Referrals, Retention, SHRM, Smashfly, Social Recruiting, Talent Acquisition, Tim Sackett, Trench HR

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. It seems like daily there are new technology solutions being released that can help you with one or more aspects of RM. Seemingly all of these will take you from zero to 100 overnight, or so they say. The biggest problem most TA shops and …

Can You Text Me Now? How To Leverage Text Messaging for Recruiting

Patrick Ward Patrick Ward, Recruiting, Recruitment Marketing

Texting. It’s something we all do countless times a day now. We text our friends, family, and bosses. We receive text messages giving us our security codes, receipts from credit card transactions, and reminding us of our doctor’s appointments. But, how many of us can say we’ve been texted about a specific, legitimate job opportunity? As it gets harder and harder …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

Recruitment Marketing for Idiots

Tim Sackett Employment Branding and Culture, Recruiting, Recruitment Marketing, Tim Sackett, Uncategorized

More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …

3 Criteria You’re Missing from Your IT Job Postings

Tim Sackett Job Boards, job postings, Recruiting, Recruitment Marketing, Tim Sackett, Udacity, Uncategorized

Crafting a good job posting is at the core of a successful recruitment process. Still, most organizations virtually ignore it when it comes to understanding the reasoning of why their process is failing.  The normal mode of operation in crafting your job posting goes something like this: Ask hiring manager to send you something about what the job they are …

Your Recruiting Video Sucks!

Tim Sackett candidate experience, HR Tech, Recruiting, Recruitment Marketing, Smashfly, Tim Sackett, Video

If I’ve learned anything, anything at all, in my career in HR and Talent Acquisition it’s that HR and TA pros usually suck at being creative! The problem is, they think they’re REALLY creative! You’re not. Stop it. Here’s the main the problem, it’s not that you actually aren’t creative in real life, it’s that your need to be both …

Why Employer Branding Is BS

Matt Charney Employment Branding and Culture, HR, Matt Charney, Recruitment Marketing

I’ve sat on the sidelines and watched “employer brand” turn from some meaningless buzzword and amorphous, largely theoretical construct into something of a cottage industry. I have no problem with this, of course – those who can’t do, recruit, and those who can’t recruit run employer Instagram accounts and branded Twitter chats. Which is cool, but as more practitioners hitch …

VIDEO: SmashUps with Tracey Parsons – How The World’s Best Brands Are Doing Recruitment Marketing

Tim Sackett Recruiting, Recruitment Marketing, Smashfly, Tim Sackett, Video

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, rights? This month on Smashups, Tim talks to Tracey Parsons, Recruitment Marketing Practice Director at Smashfly, on what the …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …