Recruitment Marketing for Idiots

Tim Sackett Employment Branding and Culture, Recruiting, Recruitment Marketing, Tim Sackett, Uncategorized

More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …

3 Criteria You’re Missing from Your IT Job Postings

Tim Sackett Job Boards, job postings, Recruiting, Recruitment Marketing, Tim Sackett, Udacity, Uncategorized

Crafting a good job posting is at the core of a successful recruitment process. Still, most organizations virtually ignore it when it comes to understanding the reasoning of why their process is failing.  The normal mode of operation in crafting your job posting goes something like this: Ask hiring manager to send you something about what the job they are …

Your Recruiting Video Sucks!

Tim Sackett candidate experience, HR Tech, Recruiting, Recruitment Marketing, Smashfly, Tim Sackett, Video

If I’ve learned anything, anything at all, in my career in HR and Talent Acquisition it’s that HR and TA pros usually suck at being creative! The problem is, they think they’re REALLY creative! You’re not. Stop it. Here’s the main the problem, it’s not that you actually aren’t creative in real life, it’s that your need to be both …

Why Employer Branding Is BS

Matt Charney Employment Branding and Culture, HR, Matt Charney, Recruitment Marketing

I’ve sat on the sidelines and watched “employer brand” turn from some meaningless buzzword and amorphous, largely theoretical construct into something of a cottage industry. I have no problem with this, of course – those who can’t do, recruit, and those who can’t recruit run employer Instagram accounts and branded Twitter chats. Which is cool, but as more practitioners hitch …

VIDEO: SmashUps with Tracey Parsons – How The World’s Best Brands Are Doing Recruitment Marketing

Tim Sackett Recruiting, Recruitment Marketing, Smashfly, Tim Sackett, Video

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, rights? This month on Smashups, Tim talks to Tracey Parsons, Recruitment Marketing Practice Director at Smashfly, on what the …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …

Conceit Is The Downfall of Great Recruiting

Tim Sackett Bad HR, candidate experience, Candidate Pool, Communication, HR, Recruiting, Recruitment Marketing, The FOT Soap Box, This Week in HR

I think one of the worst things anyone can say about a person is that they are conceited in a negative way. Being labeled as conceited doesn’t go away easily. You can do hundreds of genuine things, and people will still remember the one conceited way you acted from five years ago! Corporate talent acquisition has a major conceit problem …

VIDEO: No Scrubs with Maren Hogan – The Modern Partnership Between HR and Marketing

Dawn Burke Cara Lucas, Dawn Burke, HR, HR & Marketing, Jobvite, Maren Hogan

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function. Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and …

What’s In The Top-Side Of Your Recruiting Funnel?

Tim Sackett Always Be Closing, candidate experience, Candidate Pool, HR, HR & Marketing, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Social Recruiting, Sourcing, Tim Sackett

Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition.  I could argue there are a ton …

You’re Boring Me

Matt Charney Audacious Ideas, Culture, Current Affairs, Employment Branding and Culture, Good HR, HR, HR & Marketing, Matt Charney, The FOT Soap Box

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it was to be so close …