Your Next Great HR Hire? A Marketing Pro.

Dawn Burke Audacious Ideas, Dawn Burke, Good HR, HR, HR & Marketing, Recruiting, Recruitment Marketing

Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …

Finding Social Ghosts In Today’s Recruiting World

Tim Sackett Always Be Closing, Audacious Ideas, Driving Productivity, HR, Recruiting, Recruitment Marketing, Tim Sackett

We’re led to believe that everyone has a social footprint. “Tim, even Grandmas are on Facebook now!” “LinkedIn has over 414 Million users!” “Facebook has over 2 Billion users!” “Snapchat has over 100 Million users and is the fastest growing social platform!” Basically, if you can’t find someone on social media, they’re a ghost! If you actually work in Talent …

Swipe Right: The Most Attractive Job Titles According to Tinder

Holland Dombeck McCue Audacious Ideas, candidate experience, Candidate Pool, Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent

Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …

Employer Brand Job, Anyone?

Jessica Lee Employment Branding and Culture, Jessica Lee, Job Market, Job Seeker Advice

An interesting thing is happening right now… there are more employer brand jobs open now than ever. EVER. I haven’t seen anything like it in the past few years. It’s a good… actually, it’s a great time to be in the employer brand space. So what’s happening? Well, maybe six or seven years back, it seemed that everyone was getting …

2016: The Year of Intentional [Recruitment] Marketing

Holland Dombeck McCue Driving Productivity, Good HR, Holland Dombeck, HR, HR & Marketing, in the news, Metrics, Recruitment Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …

Employee Experience vs. Candidate Experience

Tim Sackett Audacious Ideas, candidate experience, Candidate Pool, Recruitment Marketing, Talent Strategy, The HR Profession, Tim Sackett

If 2015 taught us anything as HR and Talent Pros it’s that you better be minding your candidate experience!  I mean, you couldn’t open an article or blog post without hearing why CE was so important, and how you were failing at it. I think we’ve completely killed candidate experience. Is there really anything left to say about it? It’s …

5 Recruitment Content Marketing Predictions for 2016

Matt Charney Audacious Ideas, Culture, Current Affairs, HR, HR & Marketing, Matt Charney, Recruitment Marketing, Social Media and Talent, Sourcing, Talent Strategy

I know—you’re a recruiter, so you probably don’t care a ton about content, except, you know, job ads and resumes and social profiles and search results and $hit like that. And you’re thinking, Great, here we go again… another post about content marketing taking up valuable real estate where you could be learning the “10 Ways You Can Supercharge Your …

The Long Game: Recruitment Marketing Accountability

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Recruitment Marketing

If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half” you can do one of two things: 1) turn and walk away because that person has had too much wine and is probably annoying AF or, 2) …

Straight Outta Your Employees: The Power of User-Generated Content

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Pop Culture, Recruiting, Social Media, Social Media and Talent, Social Recruiting, Talent Strategy

Straight Outta Compton, the musical biopic about hip-hop group N.W.A,  opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play.  For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …

Another %@*! Fleece Jacket

RJ Morris Communication, Employee Communications, Recruiting, RJ Morris, Uncategorized

Every Christmas, we sit around the house and go through the ritual of opening presents from my mom. My mother is an awesome lady, but like many of us, she has some quirks. One of them involves giving us repeat presents every year. Here is how it works: About eight years ago, my mom got one of us a nice …