The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Kate Weimer Kate Weimer, Social Media 1 Comment

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

Kate Weimer Employment Branding and Culture, Kate Weimer, Social Media 1 Comment

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …

3 Things Glassdoor Taught Me

John Whitaker John Whitaker, Social Media

About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …

Is Your Investment in Social Recognition Solving a Problem or Creating One?

Paul Hebert Communication, Employee Engagement, Engagement and Satisfaction, HR, HR Tech, Paul Hebert

All the world’s agog over “social recognition.” For those of you in Washington, DC “social recognition” is the act of surfacing recognition in a company through the use of an intranet portal or social stream, much like Facebook, with “likes”, comments, and “way to go Kevin” notations. The goal is to provide increased visibility into all the various recognition events …

recruiter content

The Four Types of Content Recruiters Should Be Sharing To Build Their Personal Brands

Kate Weimer Kate Weimer, Personal Brand

Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and documenting in between. With goals to think about and reqs to fill, who has time for building a personal brand by posting to social media? Well, actually, you do! The fact of the matter is, not only …

instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

facebook pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

Kate Weimer Kate Weimer, Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …

michael douglas phone

Lunch is for Wimps, So Keep Staring at Your Phone

Kathy Rapp Corporate America, Culture, Kathy Rapp

Remember when owning a mobile phone was a symbol of success? You know, the Motorola monster Michael Douglas, aka Gordon Gekko, aka “Awww, lunch is for wimps“, wielded around so powerfully in 1987’s “Wall Street“?  Everyone wanted one, but only a few were privileged enough at the time to own one. Fast forward and A) recognize the speed of technological …

smashfly smashups

VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …

community management

Community Management + Employer Branding

Kate Weimer candidate experience, Kate Weimer, Recruitment Marketing

Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …