instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

facebook pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

Kate Weimer Kate Weimer, Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …

michael douglas phone

Lunch is for Wimps, So Keep Staring at Your Phone

Kathy Rapp Corporate America, Culture, Kathy Rapp

Remember when owning a mobile phone was a symbol of success? You know, the Motorola monster Michael Douglas, aka Gordon Gekko, aka “Awww, lunch is for wimps“, wielded around so powerfully in 1987’s “Wall Street“?  Everyone wanted one, but only a few were privileged enough at the time to own one. Fast forward and A) recognize the speed of technological …

smashfly smashups

VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …

community management

Community Management + Employer Branding

Kate Weimer candidate experience, Kate Weimer, Recruitment Marketing

Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …

PODCAST: Turning the Tables: Recruiting Recruiters feat. Jay Kuhns

Tim Sackett Podcast, Recruiting, Tim Sackett, Udacity

Your recruiting team is headed into vast, uncharted territory. It’s great for business, but might be too much for your team, as is, to handle. What’s a leader to do? On this episode of The New School Podcast, brought to you by Udacity, host Tim Sackett and his guest Jay Kuhns dig into ways to quickly and effectively bulk up …

schedulers

Looking at Social Schedulers Beyond Scheduling

Kate Weimer Kate Weimer, Recruitment Marketing, Social Media, Social Recruiting

This one’s for all you trying to bust into the social media recruitment marketing scene… I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” …

VIDEO: SmashUps with Celinda Appleby – What It Takes To Get Your Recruitment Marketing Strategy Off The Ground

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Social Recruiting, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Celinda Appleby, Global Digital and Social Media Manager for Talent Acquisition at Nike. Recruitment marketing is …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …